Director of Events & Field Marketing

Director of Events & Field Marketing

Reports to: Chief Marketing Officer

Location: Remote (New England Area Preferred)

Travel: Approximately 25–35%, concentrated around peak event periods

About the Role

We’re hiring a Director of Events & Field Marketing to own how the company shows up in person and in-region across North America and EMEA. Reporting to the CMO and leading a small events team, you’ll run our annual customer conferences, a global trade show program, and an ABM-aligned field program of executive dinners, roundtables, and partner events, all measured against clear pipeline and revenue targets. This is a player-coach role: you’ll set strategy and roll up your sleeves on execution.

Strategic thinking, creativity, and cross-functional collaboration are central to this role. You’ll bring marketing, sales, and customer success partners together for every event to create world-class experiences that represent our brand and stand apart from the pack.

Your program will span

• Hosted conferences, including our annual customer conferences in North America and EMEA

• Trade shows and industry conferences

• Regional field marketing events and programs, such as executive dinners, roundtables, lunch-and-learns, sponsorships, and ABM-aligned activations

• Webinars

• Channel and customer co-marketing events

What You’ll Do

Strategy, Pipeline & Budget

• Develop the annual events and webinar strategy for North America and EMEA, built around incremental pipeline targets and pipeline acceleration and influence targets set each year in Q1.

• Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation.

• Partner with our local EMEA marketing team on localized execution, retaining ownership of EMEA events and field strategy and budget.

• Stay current on events and field marketing best practices and shifts in the market and adjust strategy and tactics to stay effective.

Flagship Events & Trade Shows

• Lead the strategy, development, and execution of our annual customer conferences, including LISTEN in North America and EMEA.

• Lead the cross-functional effort behind each flagship event, working with marketing, sales, customer success, and product stakeholders on content and every element of a great event experience.

• Own our trade show and industry conference program from selection through post-event follow-up.

• Manage all event logistics and operations, and ensure booth design, event content, and promotion reflect our brand standards and differentiate us.

Regional Field Marketing & ABM

• Partner with sales leadership to develop semi-annual regional field marketing programs in North America and EMEA, tied to incremental pipeline and pipeline acceleration targets.

• Integrate events, field programs, and swag and gifting into broader account-based marketing (ABM) campaign sequences.

• Develop an integrated attendance plan for each event and lead its execution.

• Partner with demand generation, BDR, and sales teams on pre-event promotion and post-event follow-up.

Customer & Partner Programs

• Work with customer success and channel teams to plan customer and channel enablement and co-marketing events.

• Provide logistical support to customer success for Customer Advisory Board (CAB) meetings.

Measurement & Reporting

• Lead ongoing analysis of event and field marketing performance, including promotion effectiveness and ROI at both the campaign and aggregate level.

• Report results and recommendations to the CMO and revenue leadership.

Team Leadership

• Manage, mentor, and develop a small events team as a player-coach, setting direction while staying hands-on in execution.

• Build strong relationships with sales and customer success leadership and the core executive leadership team.

• Use AI tools to multiply the impact of a small team, for example in account and attendee research, personalized invitations and follow-up, event planning documents, and post-event analysis, and build these practices into the team’s playbook.

Requirements

What You’ll Bring

• 6–8+ years of event and field marketing experience in a technology or SaaS marketing environment.

• Experience managing an event and field marketing team.

• Global experience, primarily across North America and EMEA, including partnering with regional marketing teams.

• Experience at early-stage and mid-sized, rapidly growing companies, with a track record of building repeatable, scalable programs.

• Experience integrating events, field marketing, and swag and gifting into ABM campaign sequences.

• Experience managing an event and field marketing budget and negotiating with vendors.

• Strong analytical and reporting skills focused on the ROI of events and field marketing at the campaign and aggregate level.

• A creative, trained eye for booth design, event content, and event promotion.

• Strong written and verbal communication skills, with experience communicating and working with executives.

• Experience with technologies that support in-person events, virtual events, webinars, and gifting.

• Hands-on experience using AI tools to work more efficiently and scale personalization in event and field programs.

• Based in the U.S. and able to work on Eastern Time, with the ability to travel approximately 25–35%. Travel comes in spurts, with busier and quieter periods depending on the event calendar.

• A degree in marketing, communications, or a related field, and/or a degree and relevant experience.

Nice to Have

• Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms.

Benefits

About the company

Does the possibility of using artificial intelligence to improve human connection excite you? We agree!

The company is the global leader in AI-powered conversation intelligence and customer experience (CX) automation. Our industry-recognized platform  captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale. By combining advanced AI, industry-leading analytics, and real-time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data-driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action.

The company's core set of values – from maniacal customer focus and radical candor to team mentality and transparency – serve as a touchstone for what we strive to create in a workplace culture and weave through everything we do as a company. We believe that by building a team of brilliant, inspired people, we can truly accomplish amazing things together. We are committed to providing an inclusive and equitable workplace where everyone feels accepted, valued, and understood.

Our strong commitment to a positive environment continually earns us recognition as a top workplace, including Boston Globe Top Place to Work .

Benefits + Perks

At the company, we believe having a work-life balance is key to being able to deliver your best every day. We strive to offer a well-rounded and generous benefits package designed to provide the coverage options and flexibility to meet both individual and family needs. This includes quality medical, dental and vision benefits, life and disability insurance, reimbursement programs for both fitness and tuition, 401k matching, generous PTO including an annual volunteer day, paid maternity and parental leave, and more.

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, ancestry, disability, sexual orientation, marital status, veteran status, gender identity, or any other characteristic protected by applicable federal, state, or local laws.