Director Developer Platform Marketing and Growth

Location Details:  Kirkland, USA Remote

At the company the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you’ll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you’ll be working remotely from your home and may occasionally visit the company office to meet with your team for events or meetings. Your hiring manager can share more about this role’s hybrid or remote designation.

This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.

Join our team

The company has been helping entrepreneurs start and grow businesses online for more than 25 years. We are the world's largest domain registrar, and the infrastructure millions of small businesses depend on to get found, get online, and get paid runs on what we have crafted. Our foundation is on connecting with entrepreneurs in their current situation. We help them get their business online no matter their location or technical skills.

Today, we are making that infrastructure programmable for the AI era. Marketing now has two audiences: entrepreneurs building their businesses and the AI agents they rely on for direction. Increasingly, a business journey starts inside an AI tool, not on a website. The company’s Developer Platform helps us show up in those moments as the distribution layer for the next era of business creation.

The company is looking for a Director, Agent and Developer Platform Growth to own making the company more discoverable, recommendable, and trusted by the developers, agencies, domain investors, and AI agents crafting how businesses get started and run online. Our role sits at the intersection of agentic AI, developer marketing, content strategy, and platform partnerships.

Reporting into Growth GTM leadership and working closely with the Developer Platform product team and central marketing functions, this person will build a new growth function from the ground up. The platform launched in 2026 and is in active growth; this Director will help define what it becomes.

What you'll get to do...

• Define the function. Develop the operating model, and evaluation framework for how the company’s Developer Platform is discovered, embraced, and recommended by developers and AI systems. You will not inherit the playbook — you will build it

• Meet our customers where their journeys begin. Customers are increasingly starting inside AI tools, coding environments, and agent frameworks. Ensure the company is recommended when AI is asked to help entrepreneurs start, build, or own a business online — and that our Developer Platform makes the next step easy to take

• Own AI-agent distribution and platform partnerships. Being readable by AI systems is the baseline; being reachable means the company appears where agents already look, including connector and MCP directories across Claude, Cursor, ChatGPT, and the tools that follow them. Identify partners that matter, establish relationships, and get the company into the default path for domains, hosting, and getting a business online

• Make the company readable by AI systems and useful to developers. Collaborate with product, engineering, marketing, and site teams to ensure the company is built for both machine and human consumption, with changelog infrastructure, llms.txt, markdown-native workflow documentation, business recipes, and integration guides that AI systems can reference and developers can act on

• Lead agent engine optimization as a core growth workstream. Build the company’s presence, citation frequency, and referral influence across AI-assisted discovery platforms, including coding assistants, agent frameworks, LLM chat environments, and emerging AI operating systems

• Own developer GTM channels. Lead the engineering blog, Discord, email newsletter, developer and AI builder community outlets, the company Pros and WD&D outreach, and social amplification. Each channel should have a clear role in driving awareness, adoption, or advocacy

• Evangelize and represent the company externally. Plan and lead customer engagement events to drive adoption. Attend external developer conferences and industry events and serve as a credible voice for the company in the developer and AI-native builder community

• Build and own the change communications system. Every platform release, breaking change, deprecation, pricing update, and landmark needs the right message for the right audience. Invest the classification framework, set the standard for how changes are communicated, and lead the channels they run through so active integrators are never surprised

• Scale the platform story. As the company Developer Platform expands across additional product areas and use cases; grow the GTM motion with it, ensuring each expansion reaches the right audience with a clear narrative at the right time

• Drive cross-functional alignment. Partner closely with Developer Platform product and engineering teams and central marketing functions to keep GTM, product, and platform delivery moving together. Our role sits at that seam on purpose

• Measure what matters. The signals that show our platform-led growth is working, including agent citation rate, AI referral traffic from developer tools, businesses launched through the platform, multi-product provisioning completion, and attach and retention from platform-acquired customers

Your experience should include...

• 10+ years proven experience across developer marketing, technical marketing, product marketing, technical partnerships, or developer relations, ideally within a global platform, developer infrastructure, API-first, cloud, or ecosystem-led business

• Shown success building cross-functional GTM programs across product, engineering, communications, partnerships, community, events, email, social, press, and core marketing teams

• A track record of earning credibility with developers, technical practitioners, agencies, open-source communities, or platform ecosystems, including familiarity with how these audiences appraise platforms through documentation, GitHub, tutorials, community channels, and peer validation

• Experience crafting platform partnerships and ecosystem distribution, including getting products into partner workflows, marketplaces, connector directories, coding assistants, LLM chat environments, or developer plugin experiences

• Strong understanding of developer tools, AI agents, MCP integrations, agent engine optimization, LLM discovery behavior, machine-readable content, and how to translate sophisticated platform capabilities into clear narratives for developer, business, and executive audiences. Experience with legacy platforms

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

About us...  The company is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. The company is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us .

At the company, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be  found on our Diversity Careers page .

We also embrace our diverse culture and offer a range of Employee Resource Groups ( Culture ). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

The company is proud to be an equal opportunity employer. The company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.   Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [link for members] .

Colorado Residents:  In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

The company doesn’t accept unsolicited resumes from recruiters or employment agencies.

Compensation & Benefits

What We Offer

Working at the company offers many benefits, including competitive pay, generous time off, parental and wellness leave, healthcare, retirement savings program, and much more. Offerings vary by location.

This role is eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k)-retirement plan, paid sick time, paid flexible time off, paid parental leave, life insurance, short- and long-term disability, AD&D insurance, mental health or EAP programs, remote or hybrid work options, paid holidays, paid Wellness days, tuition assistance, adoption, surrogacy, and fertility benefits, dependent daycare and backup care benefits, Employee stock purchase plan, financial education and advice; and other benefits in accordance with the company’s benefit plans and applicable law.

Actual compensation and benefits eligibility will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Compensation

The estimated pay ranges for this role are listed below. In addition to base pay, this role may be eligible for other forms of compensation, which may include a corporate bonus and/or equity awards, subject to the terms of applicable plans and individual eligibility.

Bay Area (Santa Clara, San Francisco) and Los Angeles

$185,000 — $278,000 USD

Austin, D.C. Metro, CA (non-Bay Area), HI, IL, MA, NH, OR, VA, WA

$159,500 — $239,500 USD

New York City Metro, Kirkland/Seattle

$169,600 — $254,400 USD

All other US locations not previously listed

$142,500 — $213,500 USD