Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At the company, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will

• Run and scale Google Ads campaigns

• Manage social media engagement and content execution

• Improve SEO and organic visibility

• Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

• Google Ads & Paid Search (Primary Focus)

• Manage campaigns across:

• Search

• Display

• Remarketing

• Conduct keyword research and structure campaigns for performance

• Write and test high-converting ad copy

• Optimize key metrics:

• CPC

• CTR

• Conversions

• ROAS

• Manage budgets, bidding strategies, and targeting

• Identify and implement performance improvements
• Social Media Execution & Engagement

• Manage engagement across:

• Instagram

• Facebook

• LinkedIn

• Respond to comments, DMs, and audience interactions

• Support:

• Content scheduling

• Caption writing

• Post optimization

• Monitor engagement metrics and audience growth
• SEO & Organic Growth

• Conduct keyword research using tools like:

• SEMrush

• Optimize:

• Metadata

• Content

• Internal linking

• Support technical SEO improvements

• Track:

• Keyword rankings

• Organic traffic

• Identify content gaps and growth opportunities
• Reporting & Performance Tracking

• Track performance across:

• Paid campaigns

• Social channels

• Organic traffic

• Analyze data using:

• Google Analytics 4

• Prepare reports with:

• Insights

• Recommendations

• Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

• You are execution-focused — you actually run campaigns

• You make decisions based on data, not assumptions

• You’re comfortable managing multiple campaigns simultaneously

• You continuously test, iterate, and improve performance

• You balance:

• Performance metrics

• Creative execution

Requirements (Must-Have)

Experience

• 3+ years of hands-on experience managing:

• Google Ads campaigns

• 3+ years managing social media platforms

• Proven SEO experience using:

• SEMrush, Ahrefs, or similar tools

Core Skills

• Strong understanding of:

• CPC

• CTR

• Conversions

• ROAS

• Experience with:

• Google Analytics 4

• Strong written communication and copywriting skills

• Ability to work independently in a remote environment

Nice to Have

• Experience managing multiple client accounts

• Background in:

• E-commerce

• SaaS

• B2B Marketing

• Experience with:

• A/B testing frameworks

• Conversion rate optimization

• Familiarity with content marketing workflows

Tools & Platforms

• Google Ads

• Google Analytics 4

• SEMrush / Ahrefs

• Social media platforms (Instagram, Facebook, LinkedIn)

• Reporting & analytics tools

What a Typical Day Looks Like

• Review campaign performance and key metrics

• Optimize Google Ads campaigns and creatives

• Respond to social media engagement and interactions

• Update SEO content and keyword strategies

• Analyze data and identify optimization opportunities

• Prepare reports and recommendations

In short

You continuously improve traffic, engagement, and conversions across paid and organic channels.

Key Metrics for Success (KPIs)

• Improved Google Ads performance (CPC, CTR, ROAS)

• Growth in social media engagement and audience activity

• Increased organic traffic and keyword rankings

• Accuracy and clarity of reporting

• Consistent campaign optimization and improvement

Why This Role Stands Out

• True multi-channel ownership (paid + social + SEO)

• Execution-focused role with measurable impact

• Opportunity to work across multiple growth channels

• Performance-driven environment with clear accountability

• Growth opportunities into:

• Performance Marketing Manager

• Growth Lead

Interview Process

• Initial Screening Call

• Recruiter Interview

• Final Interview

• Offer & Onboarding

Apply Now

If you

• Enjoy running campaigns and improving performance

• Think in terms of metrics and optimization

• Like working across paid, social, and SEO channels

• Want a role with real impact on growth

This is a strong opportunity to step into a high-impact digital marketing role.