Digital Marketing Manager (Meta Ads, Google Search) NZ experience

Position : Digital Marketing Manager

Salary : PHP. 65,000 - 70,000

Working Hours & Conditions : Remote - PH

Requirements

ABOUT THE COMPANY

The company designs and fabricates premium steel planter boxes that are CNC cut, folded, and welded in-house by its dedicated craft and manufacturing team. Operating as a direct-to-consumer e-commerce brand via Shopify, the business takes pride in delivering durable, high-quality architectural planter systems directly to homeowners and landscape enthusiasts. With in-house fabrication and made-to-order manufacturing capabilities, the brand focuses on merging industrial design precision with modern digital e-commerce.

ROLE OVERVIEW

We are seeking an experienced Digital Marketing Manager to own and scale our online sales, with paid Meta advertising serving as the core foundation of the position. In this remote, hands-on role, you will be responsible for end-to-end paid acquisition across Meta and Google, managing conversion tracking, audience development, creative testing, and product feed accuracy. You will work closely with internal teams to translate made-to-order lead times and stock availability into profitable, high-converting digital ad campaigns.

RESPONSIBILITIES

• Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting, and creative testing

• Manage Google Search and Shopping campaigns, our Merchant Center product feed, and GA4 reporting

• Set up and maintain tracking (Meta pixel and Conversions API, Google conversion tracking) so we can trust the numbers

• Build customer lists and audiences for retargeting and lookalikes

• Plan creative with our team and brief photo and video content for ads

• Report monthly on spend, revenue, ROAS, and what you’re testing next

• Make sure ads reflect real stock availability and lead times, including made-to-order items

QUALIFICATIONS

• Solid, hands-on experience managing paid Meta ad campaigns (Facebook and Instagram) for e-commerce or physical product businesses, backed by a demonstrated track record of results.

• Proven proficiency managing Google Ads (Search, Shopping) and Google Merchant Center feeds.

• Hands-on experience establishing and troubleshooting Meta Conversions API (CAPI), server-side tracking, Google conversion tags, and GA4 analytics.

• Familiarity with basic SEO best practices and email marketing platforms (e.g., Klaviyo or equivalent).

• Excellent written English communication skills and the discipline to manage multi-channel digital marketing autonomously in a remote setup.

PREFERRED

• Working knowledge of Shopify administration (products, collections, app ecosystems, and ad feed syncs).

• Direct experience marketing made-to-order, customized, or low-volume manufactured goods with extended delivery lead times.

• Practical skills in directing, editing, or creating photo and video assets tailored for social ad formats.

WHAT YOU’LL BRING

• A structured, data-driven approach to testing creative variations, bidding models, and target demographics without relying solely on platform-reported metrics.

• Strong ownership mindset, adept at diagnosing sudden dips in ROAS, tracking discrepancies, or campaign overspend proactively.

• Clear, organized communication style capable of briefing creatives and aligning marketing spend with operational capacity.