Demandgen / Growth Marketer

THE 4 BIGGEST BLOCKCHAIN STRENGTHS ARE ALSO ITS WEAKNESS

• Permissionless nature leads to fragmentation of meaning

• Decentralization leads to too many standards [link for members]

• Immutability leads to exponential data + query infrastructure complexity

• Neutrality means that no one is accountable for interpretations

Blockchain data is public. It is not usable at institutional scale. Despite being open, blockchain data is fragmented, hard to interpret, and painful to maintain. Even a simple question like “Who are the largest Ethereum token holders over time?” can require running nodes, ingesting full chain history, decoding contracts, cleaning edge cases, and writing complex SQL.

BLOCKCHAINS ARE OPTIMIZED FOR WRITES, NOT READS.

They are built for consensus and execution, not searchability, standardization, or financial interpretation. Blockchains are computers, not databases [link for members] Every protocol defines its own schema. The same economic action can be encoded in dozens of different ways. The result:

• Fragmented standards

• Exponential complexity

• No accountability for interpretation

• Events without economic meaning

Finance cannot operate on that, it needs an effective system of record.

The company IS BUILDING THE SYSTEM OF RECORD FOR ONCHAIN FINANCE

The company ingests, verifies, and standardizes data across 140+ blockchains and 30+ petabytes of history. We close four structural gaps that prevent blockchains from becoming systems of record:

• Semantic Gap: Translating raw events into financial concepts like payments, trades, deposits, and staking income

• Standardization Gap: Mapping thousands of protocols into a single canonical cross chain schema

• Infrastructure Gap: Read optimized, globally distributed data at web scale

• Accountability Gap: Auditable methodology, SLAs, and SOC 1 and 2 compliance

The result is a neutral, canonical data layer institutions can build on with confidence.

FINANCE IS MOVING ONCHAIN

Stablecoins, tokenized assets, trading, staking, and lending are growing rapidly. Institutions need a trusted source of truth for onchain financial activity, just as they rely on Bloomberg or DTCC in traditional markets. Raw blockchains cannot serve that role.

As AI agents begin transacting autonomously [link for members] the requirement becomes even stricter. Agents cannot reason over raw event logs. They need structured data, attribution, condition checks, and auditability.

The company is the read layer that makes onchain finance usable for humans and machines.

WHO WE SERVE

The company powers three core personas with the same canonical data foundation:

• Finance, Accounting, and Risk Teams They need reliable, audit grade answers. They rely on the company for financial reporting, reconciliation, compliance, risk monitoring, and defensible metrics that can stand up to auditors and regulators.

• Engineers and Product Teams They need low latency, production ready infrastructure. They use the company to power wallets, trading systems, payment rails, staking infrastructure, and real time applications that cannot break.

• Strategy, Research, and Executive Teams They need clarity and insight. They use the company to understand ecosystem economics, market structure, user behavior, competitive dynamics, and where capital is flowing onchain.

And of course...agents 🦞. Our customers and users include Visa, Stripe, G-SIB Banks, Big 4 Accounting firms, BCG, Coinbase, Phantom, Uniswap and cited by the Federal Reserve.

Role Overview

As a Growth Marketing Manager at the company.so [link for members] you’ll be part of a high-growth blockchain data analytics startup with a collaborative culture. You’ll develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow our customer base

[link for members]

What You’ll Do

• Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage).

• Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.

• Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops.

• Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR.

• Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

What You’ll Bring

• 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.

• Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.

• Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.

• Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.

• Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools).

• Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.

DON'T TAKE OUR WORD FOR IT, WHAT OUR CUSTOMERS SAY ABOUT US ([link for members] [link for members]

[[link for members]

WHAT SOME COOL PEOPLE HAVE TO SAY ABOUT US

• The Information's Top 50 Startups ([link for members]

• Mario Gabriele from The Generalist's Future 50 Startup List: [link for members]

• Tomasz Tungus from Theory Ventures: [link for members]

• Bucky Moore from Kleiner Perkins: [link for members]

OK, NOW FOR SOME TOUGH LOVE. HERE ARE THE VALUES WE STRIVE FOR AT the company:

• Obsessiveness - The best people at the company cannot put a problem down once they pick it up. We care more about the work than is strictly rational. Institutions trust us because our data is right. Right means caring about the small things. The decoded contract that ships with one wrong field. The label that is 99% accurate but wrong on the address that matters. The query that runs in 4 seconds when it should run in 400 milliseconds. Most companies tolerate these. We do not.

Obsessiveness shows up as depth of care. It is not measured in hours worked or visible effort. You should feel something physical when work ships half-right. That instinct is what we hire for.

• Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency

• Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone. It is never a lack of resources, but lack of resourcefulness.

• High Agency - (One of) the highest commonalities between all successful people is their responsiveness. Most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life

• Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.

• Strong Opinions On the Future (loosely held) - It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.

• Sense of (the company) business smell - There are number of folks who live to eat at the company, but the company smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals

ABOUT THE TEAM

We invite people of all backgrounds ([link for members] We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.

[[link for members]

[[link for members]

ADMINISTRATIVE BENEFITS

• Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents

• Ownership - Meaningful early-stage equity. Every full-time employee receives a stock option grant so you can share directly in the company's upside

• Time off - Flexible, trust-based paid time off. We encourage people to take the rest they need. In every country we hire, our policies meet or exceed local statutory vacation requirements

• Retirement - Company sponsored 401(k) plan in US so you can save pre-tax for the long term

All applicants have to answer this pop quiz: "What is the company? What is your favorite the company? [link for members] Bonus points for the right pronunciation.