Demand Generation & Marketing Ops Manager

Hi, I'm Bobby, the Chief Commercial Officer (CCO) at the company! We are looking for a new team member who is passionate about making healthcare better.

The company is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for our software as a medical device (SaMD) solutions. This position offers a flexible work environment, competitive salary range of $135,000 - $140,000, stock options, plus benefits such as paid time off, healthcare insurance, and more.

The Role

This role manages day-to-day marketing execution including HubSpot, multi-channel campaigns, (email, social, paid), content creation, webinars and virtual events, inbound leads, and marketing vendors. It also supports field events, trade shows, and PR. The ideal candidate will have an understanding of B2B marketing principles, demand generation, marketing automation, and execution across the entire marketing and sales lifecycle, and a track record of driving revenue growth.

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments: sleep centers, health systems, and IDNs.

• Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements.

• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.

• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and nurture and lifecycle sequences.

• Use WordPress/Elementor to manage and update the company website (landing pages, site structure, performance, and analytics) in partnership with external web design/development agencies.

• Manage paid media, including Google Ads and sponsored content in sleep industry trade publications.

• Lead SEO strategy for both clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and performance reporting.

• Produce marketing content and collateral from approved messaging and creative briefs (blog posts, white papers, case studies, one-pagers, videos, and presentations), and maintain the commercial library.Manage webinars and virtual events, including planning, promotion, hosting, and follow-up.

• Support field events and trade shows, such as SLEEP and other sleep medicine, DME, and primary care events with booth materials, lead capture, and post-event follow-up.

• Oversee the social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting.

• Support PR by publishing and distributing press releases, sharing coverage on social channels, and tracking results.

• Manage content and marketing operations vendors (such as freelance writers, video editors, HubSpot consultants, and web developers) and work with design agencies on campaign assets, including briefs, timelines, quality control, and budgets.

• Manage the marketing budget and ensure efficient use of resources.

Requirements

This is what we need in our new team member

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.

• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).

• Proven track record of building and running campaigns that produce measurable pipeline.

• Comfortable making copy and basic layout edits in existing InDesign and Canva templates.

• Experience with website management, SEO, and content production.

• Experience managing marketing vendors and working with creative agencies and freelancers.

• Excellent writing, project management, and analytical skills.

• Comfortable working in a fast-paced, small-team, high-ownership environment.

Preferred qualifications

• Experience in sleep medicine or HST is a strong plus.

• Familiarity with marketing to clinicians, DME providers, sleep centers, IDTFs, or health systems.

• Experience with paid search (Google Ads) and trade publication advertising in B2B healthcare.

• Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation).

• Basic proficiency web analytics (GA4).

• Beyond basic template edits, strong design skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and video editing in Premiere are a plus.

• Bachelor's degree in Marketing, Communications, Business, or a related field.

The company

The company strives to make healthcare more accurate, efficient, and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning, our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring and managing sleep studies. This results in a simplified and accelerated patient testing, diagnosis, and treatment workflow. Our AI-powered technology has the capability of informing health decisions beyond sleep medicine, from monitoring patient health in the ICU or through wearables, to detecting and capturing seizure data, to providing earlier detection of heart disease, diabetes, stroke, and Alzheimer’s.

Company Culture - Embrace the Pineapple!

How do we do this? [link for members]

• Make Healthcare Better - is passionate about moving healthcare to a better place for everyone everywhere

• Put Customers First - delights customers by working closely with them to support their initiatives

• Be a Great Teammate - spreads the good vibes and is a joy to work with; also understands the value of helping one's teammates

• Gets $#!t Done - bias toward action and intrinsically motivated to go above and beyond; demonstrates the ability to work autonomously as well as across teams

• We also practice a Focus on Quality and look for teammates who don't cut corners and demonstrate integrity and attention to detail

Benefits

The benefits package includes, but is not limited to, the following

Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said, we have an amazing office headquarters in downtown Madison, WI with views of the capitol that you are welcome to work at anytime. In case you didn't know, Madison has consistently been ranked as one of the top places to live in the US (businessinsider.com, money.com, livability.com)!

Health, dental, and vision insurance with options to choose a plan that fits you and your dependents needs.

Paid time off options - we want our employees to rest, recharge, and feel better.

Stock options - we want team members to feel ownership in the organization. When the company does well, you do well.

401k to help people invest in the future.

Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)

Interview Process

• Submit a resume online and our hiring team will choose those that seem like the best candidates.

• We look forward to meeting you face-to-face! A few candidates will be chosen for a video call to get to know each other, discuss your experience, and explain the position in more detail.

• Expect an opportunity to demonstrate your skills.

• The final candidates will have a chance to meet a few people from the team.

• Offer!

Let’s talk

The company seeks to recruit, hire, and retain the most talented people from a diverse candidate pool. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. If you think you’re a great fit, but don't necessarily check every box on the job description, please still get in touch.

To learn more about our ongoing commitment to diversity, see our updated website here .

Note: this role is based in the continental United States and currently the company is unable to support sponsorships so candidates must be legally eligible to work and reside in the United States now and in the future.

Equal Employment Opportunity

The company is proud to be an Equal Employment Opportunity employer. We do not discriminate against, nor do we tolerate unlawful harassment against, team members or any other covered persons on any basis of race, color, protective hairstyles, national, social, or ethnic origin, gender, pregnancy, childbirth, gender orientation, identity or expression, sexual, relationship, or romantic orientation, marital, civil union or domestic partnership status, family or parental status, age, protected veteran status, arrest record, expunged or sealed convictions, criminal history, source of income, credit history, housing status, physical, mental, or sensory disability, medical condition, genetic information, religion, or any other status protected by the laws or regulations in the locations where we operate.

We value, celebrate, and support diversity, inclusion, and our differences. We are committed to providing a safe work environment and a company culture of mutual respect where equal employment opportunities are available to all applicants and teammates. We seek to recruit, hire, and retain the most talented people from a diverse candidate pool. We strongly encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, intersectional individuals, foreign-born residents, and veterans to apply. We have a deep conviction that diversity and inclusion among our teams, our communities, and our physical and virtual workplaces is vital to the success of the company’s mission to improve healthcare access, outcomes, and affordability for patients and communities everywhere globally.

If you are a job seeker applying to the company and you feel that you need to request an accommodation or alternative application, please contact Angela at [link for members]

The applicant tracking system used to collect candidate resumes has artificial intelligence features built into it which may or may not be used during candidate recruitment and selection.