Demand Generation Associate Manager

About Us

The company is the leading Commerce Operating System , unifying retail media, commerce management, and advanced measurement across 100+ global marketplaces, including Amazon, Walmart, Target, and Instacart. Through the company and Helium 10, our enterprise and SMB platforms, we empower over 70,000 brands, agencies, and sellers with AI-driven insights and technology to win in today’s rapidly evolving commerce landscape.

At the company and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the role

You’ll join our marketing team as the hands-on builder and systems owner behind our lifecycle and demand generation programs, partnering closely with the rest of the marketing team to turn strategy into flawless execution. This role owns the technical execution layer, including HubSpot and Salesforce campaign builds, QA, attribution, and reporting, and also plays an active, hands-on role in lifecycle marketing itself, not just backend support for others. You’ll bring a growth marketing mindset to the role: analyzing campaign and funnel data, forming testing hypotheses, and running A/B and multivariate tests to continuously improve conversion. You’ll also support sales follow-up on engaged leads and accounts, helping keep momentum going after meetings and events to ensure a flawless handoff. Success in this role looks like clean, trusted campaign execution and attribution, plus a growing cadence of data-backed test results that measurably improve conversion.

Responsibilities

• Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.

• Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.

• Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.

• Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.

• Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.

• Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.

• Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.

• Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.

• Identify and implement opportunities to templatize and streamline recurring builds for scale.

Skills & Qualifications

• 5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.

• Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.

• Strong analytical skills with experience building reporting and identifying areas for improvement.

• Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus.

• Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team.

• Strong email copywriting skills. Comfortable writing and editing clear, on-brand nurture and campaign copy, not just building the emails.

• Familiarity with Gong or similar sales enablement tools is a plus.

Benefits

• Flexible Paid Time Off

• Paid Holidays and Floating Holidays

• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance

• 401k with Employer Match

• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

• Paid Parental Leave

• Company-subsidized membership to Wellhub and Peloton

• Fertility and family-building support through Carrot

The annual base salary range for this position is $90,000-$110,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of the company’s highly attractive incentive plans, full details will be provided during the recruitment process.

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The company is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.