Creative Director - Casino Marketing

What are we building?

The company is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the company taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What’s the position?

The company is looking for a Creative Director to serve as the creative authority and brand steward across all casino marketing. This is a senior leadership role for a proven creative executive with a mastery of integrated, multi-channel campaign development. You’ll not only lead our internal casino creatives, but collaborate with agencies and other partners to deliver big-ideas across TVC, OOH, paid media, CRM, and social. All as one cohesive vision. All at scale.

This person owns the vision, sets the standard for quality, and holds the organization accountable for output that's bold, effective, compliant, and unmistakably Hard Rock Bet Casino.

You'll operate as both strategic leader and hands-on creative,shaping how the brand shows up in-market, directing high-impact campaigns from concept to cross-channel execution, and building the team and workflows needed to deliver at scale. You'll partner closely with Marketing, Product, and Legal/Compliance, plus outside partners, to produce work that builds brand affinity, drives engagement, and moves the business, all within a highly regulated industry.

What you’ll do

• Set the creative vision for all casino marketing initiatives, ensuring consistency, differentiation, and excellence across channels

• Own creative output that flexes across TVC, OOH, paid media, CRM, social, video, and in-product experiences without losing strategic or creative cohesion

• Provide direction to external agency partners, hand-in-hand with our Brand and Marketing teams

• Lead creative development for promotions that span performance marketing, social, video, broadcast, CRM, and in-product experiences, bringing deep channel-specific expertise to each execution

• Translate business, marketing, and product goals into clear creative strategies, guiding teams from insight to execution

• Build, lead, and develop a high-performing creative organization, including designers, copywriters, creative leads, and ACDs

• Serve as the primary creative partner to senior marketing leaders, product teams, and key stakeholders, driving alignment and decision-making at the highest levels

• Oversee creative development end to end, from concept through production and launch, ensuring quality, efficiency, and compliance across every channel

• Establish and enforce creative standards, workflows, and best practices that enable scale without sacrificing craft

• Own creative performance, using data, testing, and insights to continuously optimize impact and effectiveness across the full media mix

• Stay ahead of cultural and gaming trends, ensuring the brand remains relevant, modern, and player-first

Your domain of influence

A general overview of how your time and leadership will be applied (may shift based on business needs):

• Team Leadership & Talent Development – 30%

• Cross-Functional Influence & Stakeholder Partnership – 30%

• Creative & Brand Strategy Leadership – 30%

• Hands-On Direction & Execution Oversight – 10%

Our ideal candidate

• A decisive creative leader who owns outcomes and holds teams to a high bar

• Fluent in the igaming/casino industry, this isn’t your first spin

• A track record of developing big ideas, creative-driven solutions, and high-performing executions that scale seamlessly across TVC, OOH, paid media, CRM, and beyond

• Equally effective at setting vision and diving into the work when needed

• Experienced leading creative at scale in fast-moving, high-volume environments

• A strong collaborator who can influence senior leaders and align cross-functional teams

• Deeply engaged in gaming and casino culture, with strong audience intuition

• Confident operating in regulated or highly scrutinized industries while still pushing creative boundaries

What are we looking for?

• 10+ years of creative experience, including leadership roles in brand, marketing, or advertising

• A deep understanding of casino products, audiences, and marketing tactics

• Demonstrated mastery of concepting in the gaming industry, with a portfolio proving the ability to develop unifying creative platforms that translate effectively across channels

• Hands-on expertise across core marketing channels, specifically TVC, OOH, paid media, and CRM, with a clear understanding of how craft and strategy differ across each

• Proven success building and leading creative teams and managing agency partners

• Demonstrated ownership of large-scale, integrated campaigns for consumer-facing brands

• Exceptional communication, presentation, and stakeholder leadership skills

• Ability to balance brand storytelling with performance and growth objectives

• Experience in casino, entertainment, gaming, tech, or iGaming is required

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).