Capital Equipment Sales Representative (Atlantic Region Candidates Only)

Position Summary

We are seeking a results-driven Capital Equipment Sales Representative to drive revenue growth by selling high-value medical equipment to hospitals, health systems, outpatient centers, and specialty practices. This role requires a consultative sales approach, strong clinical and financial acumen, and the ability to manage long, complex sales cycles involving multiple stakeholders.

The ideal candidate has experience selling capital equipment and a proven track record of closing large, strategic deals. This position is mostly remote with up to 20% travel in Midwest region

This position includes base salary and a commission/ bonus plan.

Candidates must live in one of the following states: Delaware, Maryland, New Jersey, Pennsylvania, Virginia and WV

Responsibilities

• Sales & Business Development

• Identify, target, and develop new business opportunities within assigned territory.

• Sell high-value medical capital equipment (e.g., imaging systems, surgical equipment, diagnostic devices, laboratory systems).

• Manage full sales cycle from prospecting through contract negotiation and closing.

• Build and maintain strong relationships with C-suite executives, physicians, clinical staff, supply chain leaders, and biomedical departments.

• Conduct product demonstrations, presentations, and on-site evaluations.

• Develop strategic account plans to penetrate and expand key accounts.

• Meet or exceed quarterly and annual revenue quotas.

• Consultative & Financial Selling

• Understand clinical workflows and align solutions to customer needs.

• Develop ROI analyses, cost justification proposals, and capital budget presentations.

• Assist customers in navigating capital approval processes.

• Respond to RFPs and manage competitive bid processes.

• Territory Management

• Maintain accurate sales forecasts and pipeline management in CRM system.

• Monitor market trends, competitor activities, and industry developments.

• Coordinate with internal teams including clinical specialists, service engineers, and operations to ensure successful implementation.

• Travel throughout assigned territory (20%).