B2B Paid Media Specialist
Company shown to members 🔒 · Remote · US only
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First recorded by Psst: 12 October 2026. Your first 3 jobs are free to apply to (the first right away, 2 more with your email). After that, the company and the apply link are for Psst members, from $4.99 for 7 days.
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The 20-second read
- Experience
- Experience not stated
- Where you can live
- US only
- Skills and tools
- meta ads, b2b, saas
- Job type
- Part-time
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Job details
- Where you can work
- United States
- Employment type
- Part-time
- Advertised pay
- Not stated by the employer
- Experience
- Experience not stated
- Employer publication date
- 21 September 2026
- First recorded by Psst
- 12 October 2026
- Last checked at the source
- 9 November 2026
About the job
We are looking for an experienced, hands-on Freelance B2B Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company.
You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations .
Responsibilities
- Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
- Monitor campaign performance, budgets, pacing and bid strategies.
- Build and launch campaigns using creative and copy supplied by internal teams.
- Continuously test and optimise audiences, targeting, placements and creative.
- Identify opportunities to improve campaign efficiency and performance.
- Support conversion tracking, measurement and reporting.
- Recommend paid social strategies that support broader demand generation and pipeline goals.
- Collaborate with internal Demand Generation, Creative and Web teams.
- Proactively share platform trends, insights and optimisation opportunities.
Requirements
- Strong hands-on experience in B2B SaaS or B2B technology paid social.
- Deep expertise in LinkedIn Ads and Meta Ads.
- Experience managing meaningful paid media budgets.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Strong analytical and campaign optimisation skills.
- Ability to work independently while communicating proactively with stakeholders.
- Experience with Reddit Ads is highly desirable.
- Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.
This is a hands-on paid social role and does not include paid search responsibilities.
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- Open 7 weeks
- No pay listed
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