Area Sales Director, Midwest

About Us

Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.

Our mission is to improve people’s health by making it easy to live a healthy lifestyle.

The company is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

In 2026 we raised a $100M Series C , bringing total funding to $215M. The round was led by  Menlo Ventures , with participation from  Thrive Capital ,  Index Ventures ,  J.P. Morgan Growth Equity Partners ,  Maverick Ventures ,  Y Combinator ,  BoxGroup ,  Atomico ,  Daybreak , and  Operator Partners .

Learn more about our Series C here: the company Blog , Bloomberg , Fierce Healthcare , Digital Native , The Pulse Podcast .

This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.

About the Role

As a Provider Partnerships Area Director, you will manage five Provider Partnerships Regional Managers (PPRMs), each leading a region of approximately 8 Provider Partnerships Managers (PPMs).

This is a manager-of-managers role. Your job is to build a system of great PPRMs who develop high-performing teams and execute with discipline. You will spend 30% of your time in the field with PPRMs and their teams, observing coaching and reinforcing expectations. You will also help lead our largest health system partnerships and translate national strategy into repeatable regional execution.

Note: Candidates must be based in Illinois, Indiana, Michigan, Minnesota, Ohio, Tennessee, or Wisconsin.

What You’ll Do

Build and Scale a High-Performing Field Organization

• Hire, coach, and develop PPRMs through disciplined 1:1s, talent reviews, and operating rhythms — setting and upholding a clear bar for managerial excellence, accountability, and judgment.

• Ensure consistent regional execution by holding PPRMs to shared standards across performance management, territory strategy, coaching quality, and hiring/ramp — and by driving adoption of core field systems (onboarding, playbooks, dashboards, and input metrics).

• Translate strategy into execution by converting cross-functional priorities into clear, field-ready action plans with defined KPIs, timelines, and ownership at the PPRM level.

• Pressure-test performance in the field through regular field time with PPRMs — observing coaching, reinforcing expectations, and delivering targeted, skills-based feedback.

• Support and help lead enterprise health system partnerships, collaborating with PPRMs, PPMs, and internal partners to drive adoption, expansion, and long-term success, and engaging directly with health system leadership as needed to guide strategy and unblock challenges.

• Act as the connective tissue between field and HQ, partnering closely with Enablement, Ops, Growth Strategy, Product, Clinical, and Marketing to surface patterns, remove systemic blockers, and scale what works.

• Build for scale and culture, identifying emerging leaders, owning high-bar hiring and promotion decisions, and fostering a patient-first culture that attracts and retains top talent.

What Success Looks Like

This is a high-leverage, outcomes-driven leadership role. You’ll deliver:

• PPRMs who consistently operate against clear performance standards and run their regions through systems, not intuition

• Strong, predictable adoption of input metrics and territory discipline across all regions

• Successful onboarding, adoption, and expansion of large health system partners, supported by tight coordination between field and HQ

• Fast, high-fidelity execution of new playbooks, initiatives, and strategic rollouts

• A deep bench of future leaders ready to step into expanded scope as the company scales

• Tight feedback loops between field and the broader organization that increase speed, focus, and execution quality

This Role Is a Great Fit If You…

• Are driven by transforming healthcare through better nutrition, with a patient-first mindset

• Thrive as a builder in fast-scaling, ambiguous environments and enjoy creating structure

• Are a manager-of-managers with a track record of developing strong leaders

• Believe great performance comes from clarity, systems, and consistent execution

• Have experience managing managers in a high-growth, field-based sales organization

• Bring exposure to large, complex health system or enterprise partnerships and are comfortable in senior-level external conversations

• Demonstrate strong talent judgment, including hiring, promoting, and performance-managing leaders with fairness and decisiveness

• Communicate clearly and partner cross-functionally to turn strategy into simple, repeatable execution