Ad Ops Associate

About the company

The company is the leading hyperlocal news platform, serving communities across the United States with trusted journalism and essential local information. We are building the most effective way for local businesses and organizations to connect with their communities—through our network of newsletters, websites, and platform products. We also serve local small business customers with a portfolio of self-serve marketing tools to help them grow their businesses.

The company is looking for a highly-motivated, analytical, and agile Ad Ops Associate to join the Sales org. Your attention to detail, penchant for accuracy, and investigative curiosity drive you. You have a vested interest in growth and in the ever-evolving Ad Ops industry, as this role is positioned for growth. You will start off responsible for quality control, order setup and IO/contract fulfillment through a campaign lifetime and potentially work on projects as you and the Head of Revenue Operations see fit.

Objectives

• Accurate and timely campaign execution

• Make local scale

Responsibilities

• Liaise with Account Management, Sales, and other internal and external contacts through a campaign’s lifetime

• Reserve inventory and alert key stakeholders of potential mishaps, e.g., double-bookings and/or at-risk delivery

• Launch and update campaigns according to contracted flight dates both ad hoc and scheduled

• Run and manage daily, weekly, monthly, and ad hoc reporting

• Perform quality control checks of client assets to ensure compliance with media specs and guidelines

• Supply screenshots and shares sales collateral upon request

• Collaborate with Account Management to adjust campaigns for optimal performance

• Support Sales, Account Management, and Senior Director of Ad Ops during pre- and post-sale stages

• Troubleshoot campaign issues and notify key stakeholders from discovery to resolution

Qualifications

• 1-2 years experience in a trafficker, Ad Ops, or digital media role

• Great attention to detail and a propensity for data mining

• Working to intermediate expertise in Google Ad Manager, Google Ad Manager 360 or another ad server

• Familiarity with ad serving concepts, e.g., network, inventory, taxonomy, competitive separation, priorities, optimization, dayparting, macros, viewability, etc.

• Familiarity with third-party tags and reporting UIs, e.g., DCM, Flashtalking, Moat, etc.

• Knowledge of media math, e.g., CPM, eCPM, CTR, VCR, RPM, in-view rate, etc.

• Knowledge of Google Sheets, Numbers, and/or Excel and formulas/functions, e.g., VLOOKUP, pivot tables, charts, etc.

• Knowledge of session tools, e.g., Chrome Developer Tools, Charles, Firebug, force console a plus

• Familiarity with programmatic and header bidding a plus

• Familiarity with IAB/MRC guidelines

• Familiarity with HTML, JavaScript a plus

• Great oratory and written communication skills