Account Executive - Southern Africa

About the company

The company buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.

Companies in the the company ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers. The company provides support in talent acquisition, HR, and access to a team of experts in building and growing European B2B SaaS companies who consult on financial and operational topics. Founded in 2022, the company has an ecosystem presence in 9 countries, and growing.

About Frontu

Frontu is a B2B SaaS Field Service Management (FSM) platform built for the companies that keep the world running - heavy machinery, agriculture, construction, material handling, and mining. Our platform digitises field operations for 7,000+ technicians across 20 countries, plugging directly into existing ERP systems as a powerful mobile layer.

We are part of the company, a European private equity group that builds and grows vertical SaaS businesses. Through the company, you will be joining a network of 1,000+ professionals across Europe with shared knowledge, resources, and commercial muscle behind you, but at the same time will work with a small 20 person team at Frontu.

We are now expanding into Southern Africa. Frontu is already used by a few companies in South Africa, Zimbabwe and Indian Ocean islands so we need local support in the region.

The Role

This is a hunter role. You will own new business development across Southern Africa. We already have customers in Southern Africa and early traction across the region - proof that the market works. We also come with a mapped prospect database covering the region. What we do not have yet is someone pushing things forward at the pace this opportunity deserves.

This is not a role for someone who needs everything built for them. The foundation is there - customers, data, product. What it needs is someone who moves fast, takes ownership, and turns existing signals into closed deals.

What You Will Do

• Own the full sales cycle - from prospecting and outbound outreach to discovery, demo, proposal, and close

• Build pipeline through targeted outbound, referrals, industry events, and partner channels in heavy machinery, agriculture, construction, and material handling verticals

• Run consultative discovery with your core champions - aftersales directors, service managers, and C-level executives - understand their ERP landscape and position Frontu as the field service layer their technicians are missing

• Deliver tailored demos and ROI-driven proposals adapted to the buyer context

• Maintain accurate pipeline data and forecasts in CRM (Pipedrive) - we run a tight ship

• Work closely with Head of Sales on GTM strategy, pricing, and market feedback loops

• Hand closed accounts to Customer Success

What We Are Looking For

• 5+ years of B2B sales experience, with a track record of owning and closing full-cycle deals

• Background in SaaS, ERP, CRM, or adjacent enterprise software - you know what a software sales cycle looks like and how to navigate procurement

• Native or business-level Afrikaans and professional English (written and spoken - both are required)

• Self-managed and autonomous - you will operate with a 6 - 8 hour time zone difference from the European team; asynchronous discipline is non-negotiable

• Consultative, senior selling mindset - you influence C-level and operations stakeholders, not just fill out forms

• CRM proficiency, ideally Pipedrive

• Comfortable working as an independent contractor

Nice to Have

• Prior experience selling to or working with companies running Microsoft Dynamics, Salesforce, SAP, Sage, AutoIT or similar ERP or DMS systems

• Industry network or experience in Southern Africa heavy industry (agriculture, construction, material handling, or mining)

What We Offer

• Competitive OTE with 60% base retainer / 40% variable, uncapped commission

• First-mover position in a high-growth region with genuine ownership over the region

• Direct access to Head of Sales and a proven European GTM playbook

• A clear ICP, competitive battlecards, and battle-tested messaging - you will not be starting from zero

• Flexible, remote-first setup - no micromanagement, outcome-based working model

• Access to the the company network of 1,000+ professionals across Europe

• A path to leading the region team as the region grows - we are starting small and building deliberately

Process

• Screening call with TA 30 min

• Interview with Hiring Manager 60min

• interview with Hiring Manager and Managing Director 60min