Senior Director, Product Marketing

Why This Role, Why Now

Software supply chain security has become a critical priority for organizations that build or buy software, and ReversingLabs delivers the software package analysis speed and intelligence needed to address that growing risk. That advantage only drives growth if the market understands it. This role exists to define ReversingLabs’ positioning, messaging, and competitive differentiation, while building the product marketing function that brings our story to the world’s most sophisticated security buyers.

Is This You?

You're the rare marketer who can sit down with malware analysts and walk out with a story a CISO will repeat in a board meeting. You've defined or pivoted a category before, you've built teams that scale, and you know the difference between messaging that sounds good in a deck and messaging that moves deals.

You'll own how the market understands ReversingLabs — translating deep technical differentiation into positioning, messaging, and campaigns that accelerate go-to-market clarity, pipeline, and category leadership.

At a Glance

Role - Senior Director, Product Marketing

Team - Product Marketing

Location - Remote, USA

Compensation - $210,000 – $216,000 base + bonus + equity

Experience - 10+ years

Travel - Up to 30%

What You’ll Own

• Own ReversingLabs' core use case messaging, positioning, and competitive differentiation — and the key collateral that brings them to life.

• Lead the Product Marketing team as a player-coach, driving strategy while staying close to execution on high-priority initiatives.

• Facilitate executive alignment on value proposition and key messaging.

• Manage the marketing product launch process end to end, acting as an evangelist for new product capabilities.

• Own day-to-day and long-term management of the competitive landscape, adjusting messaging, positioning, and collateral to maintain differentiation.

• Champion AI tools for product marketing, collaborating cross-functionally to establish governance, use cases, and team adoption so AI accelerates productivity without compromising brand voice or factual integrity.

• Integrate AI into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review.

• Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets.

• Educate the market about ReversingLabs' value through demos, white papers, workshops, presentations, and blogs — and drive consumption of those assets.

• Translate market trends, customer requirements, product use cases, and buying behavior into corporate strategic and tactical campaign activity.

• Manage and expand the industry analyst program to advance understanding and inclusion of ReversingLabs' offerings in analyst research and reports.

• Support the customer reference program to engage customers and showcase success, case studies, and value realization achieved with ReversingLabs.

• Implement and manage cross-functional processes with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and executives — spanning new product introduction, solution messaging, enablement, campaign development, and sales support.

• Establish KPIs and metrics to evaluate product marketing effectiveness, and continuously analyze data to optimize strategy.

• Other duties as assigned

What Success Looks Like in Year One

• Within 90 days, you've completed an audit of current positioning, messaging, and the competitive landscape, and delivered a refreshed core narrative with executive alignment behind it.

• Refreshed use case messaging and collateral are live and in market, with measurable lift in sales adoption, asset consumption, and campaign performance alongside Demand Generation.

• The Product Marketing team is structured, staffed, and operating with clear ownership, and you're a trusted partner to Product Management, Sales, and the executive team.

• ReversingLabs' standing in analyst research has measurably advanced, and an AI-assisted content workflow is producing higher collateral throughput without any loss of technical accuracy.

What We're Looking For

Here's what actually matters

Must Haves

• 10+ years in product marketing in the cybersecurity industry, preferably within software supply chain security or threat intelligence.

• Deep technical understanding of cybersecurity — including malware analysis, threat intelligence, and software supply chain security — and the ability to translate complex differentiation into stories that land with both a CISO and a front-line security analyst.

• Proven ability to build and lead a high-performing product marketing team, leading by example as a player-coach to get projects done.

• Track record of building new categories or pivoting existing ones, with a deep understanding of the security market and competitive landscape.

• Outstanding written and verbal communication skills, with the ability to present, negotiate, and influence at the C-level and turn complex technology into simple, intuitive messaging, presentations, and web experiences.

• Experience supporting the development of multi-touch, targeted campaign strategies with Demand Generation teams.

• Experience evangelizing products and speaking publicly at conferences and webinars.

• Experience with analyst relations and building trusted relationships with executive sponsors and end users.

• Demonstrated experience managing projects across functional teams — including engineering, design, marketing, and operations — and a track record of taking ownership and delivering results in a fast-paced, dynamic environment.

• Uses data to measure results and to inform decision-making and strategy development.

• Bachelor's degree in computer science