Senior Direct Response Funnel Copywriter & Strategist

About Us

HarZa Group is a fast-growing operator of direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, serves more than 400,000 customers with products targeting chronic pain and mobility, including RejuvaKnee, FootRenew, RejuvaFlow and OzemPatch. We ship primarily to the United States and run a membership program that powers recurring revenue. The company has scaled 12x in a single year to nearly 150 people across more than 15 countries. We are remote-first, async-first, and hold a high standard of accountability across everything we do.

The Role

We are looking for an exceptional senior direct response copywriter to take ownership of our post-click funnels. This is not a role for someone who receives a brief, writes the copy and moves on. We are looking for someone who treats funnels the way an exceptional creative strategist treats advertising: research the customer and the market, form a hypothesis, develop the concept, write the copy, get the funnel launched, study the performance, identify the constraint, develop the next test, and turn every result into a feedback loop.

You will be deeply involved in the commercial performance of everything you write. Once a funnel goes live you should be watching click-through rates, advertorial to sales page click-through, quiz completion, sales page and checkout conversion, revenue per visitor, average order value, order bump and upsell take rates, refund rates and contribution margin. A page is not finished when the copy is approved. It is finished when it has launched, been measured, and produced a learning that improves the next page.

Your ultimate objective is to remove the founders from writing and reviewing routine funnel copy. Initially they will remain closely involved and may still write a large share of it. You will work directly with them, learn their frameworks, understand their decision-making, and gradually take ownership of the function. Success means reaching the point where the founders no longer need to write funnel copy, rewrite your work, or independently double-check it before launch. From there you create leverage through AI systems, documented processes and, in time, additional writers trained and managed beneath you.

A Note on the Category

This is claims-led direct response, not product-led ecommerce, and the distinction matters more than any other line in this description. Our products address chronic pain and mobility. The benefit is not visually obvious, it cannot be demonstrated in a photograph, and it cannot be sold on aspiration. Belief has to be built through mechanism, proof, advertorial and presell structure, and honest handling of objections, all inside the compliance limits of a health category.

Copywriters who have scaled fashion, accessories, beauty or other visually self-evident products often find that their playbook does not transfer. A strong track record in a product-led category is welcome but does not substitute for this. We will prioritize candidates who have written for health, wellness, supplements or another claims-sensitive category and who understand what can and cannot be said.

Why This Role Is Different

The founders have generated more than nine figures in post-purchase upsell revenue in under twenty-four months. That figure is post-purchase upsell revenue specifically, not total front-end company revenue. You will get direct access to the frameworks behind those results, existing research, templates, processes and funnel data, direct feedback and training from the founders, a portfolio of brands and offers with significant traffic, a high-volume testing environment where your ideas get launched and measured, and real commercial data across multiple funnel types, offers and traffic sources.

This is an opportunity to develop beyond being a copywriter. The right person can progress toward Head of Funnel Copy, Head of Funnel Strategy, Director of Conversion, or operator of one of our portfolio brands. We prefer to promote from within, and progression is based on commercial results, leadership ability and the amount of responsibility you can absorb.

Requirements

What You Will Own

Post-Click Funnel Strategy

Act as the strategic owner of post-click messaging and conversion copy. Participate in marketing, campaign and offer planning, understand what each traffic source needs after the click, and ensure message continuity between the advertisement, presell page, sales page, checkout and upsell journey. Recommend the right funnel format based on the offer, traffic source, customer awareness and market sophistication, and determine when a campaign needs an advertorial, listicle, quiz, long-form page, short-form page or another structure. Collaborate with media buyers and creative strategists to understand the promise that generated the click, and identify disconnects between the ad message and the landing page experience. Your remit begins at the click, but you must understand the whole acquisition system to make intelligent post-click decisions.

Customer and Market Research

Research the customer before developing the copy. Analyze reviews, surveys, support tickets, customer interviews, call transcripts, refund reasons and community discussions. Study competitor offers, positioning, mechanisms, pricing and funnel structures. Identify desires, fears, frustrations, failed solutions, objections and buying triggers, understand the customer's level of awareness and the sophistication of the market, and distinguish between what customers say they want and what their behaviour suggests they value. Build voice-of-customer libraries that preserve the language customers actually use, validate that claims are supportable and appropriate for the category, and convert raw research into usable copy insight rather than research documents nobody reads.

Hypothesis Before Writing

Every meaningful funnel project begins with a clear hypothesis. Identify the metric or funnel stage being target