Outbound Marketing Specialist

Outbound Marketing Specialist (B2B Lead Generation, LinkedIn & Cold Email) – Remote | EST Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours (EST)

Location: Remote — LATAM, South Africa, Pakistan & Eastern Europe Preferred

About the Role

At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute scalable B2B outbound systems targeting high-value prospects.

This is a hands-on, execution-focused role centered around

• B2B lead generation

• LinkedIn prospecting

• Cold email outreach

• Prospect research and list building

• Multi-channel campaigns

• Copywriting and personalization

• Pipeline generation

You’ll own the outbound process from prospect identification → outreach → engagement → qualified conversation .

This role is ideal for someone who understands B2B buyer psychology, knows how to build targeted outbound campaigns, and can continuously test and improve messaging based on performance.

What You’ll Own

B2B Outbound Strategy & Campaign Development

• Build and execute outbound strategies targeting high-ticket B2B prospects

• Develop scalable outbound playbooks, sequences, and prospecting workflows

• Design campaigns focused on generating qualified conversations and meetings

• Define and refine Ideal Customer Profiles (ICPs)

• Test different:

• Audiences

• Messaging angles

• Offers

• CTAs

• Outreach sequences

• Continuously improve outbound performance through structured experimentation

Prospect Research & List Building

Build highly targeted prospect lists using tools such as

• LinkedIn Sales Navigator

• Clay

• Apollo

• ZoomInfo

Segment prospects based on

• Industry

• Company size

• Geography

• Job title

• Seniority

• Buying signals

• ICP fit

You’ll also

• Research companies, decision-makers, and relevant buying triggers

• Enrich and validate prospect information

• Maintain clean and organized prospect databases

• Prioritize quality and relevance over simply maximizing list volume

Cold Email & Multi-Channel Outreach

• Build and manage outbound campaigns across:

• Cold email

• LinkedIn

• Direct prospect engagement

• Create personalized outreach sequences for high-value prospects

• Manage follow-up cadences to maximize responses

• Monitor email deliverability and campaign health

• Optimize outreach based on:

• Positive reply rates

• Response rates

• Meetings booked

• Conversion rates

• Use platforms such as Smartlead, Instantly, Lemlist, Apollo, or similar outreach tools

LinkedIn Outreach & Engagement

• Use LinkedIn Sales Navigator to identify and engage target prospects

• Execute personalized LinkedIn outreach campaigns

• Build relationships with decision-makers through thoughtful engagement

• Support founder and company positioning through LinkedIn

• Create content designed to attract relevant B2B audiences

• Engage with target prospects and communities to increase visibility and trust

• Turn LinkedIn engagement into qualified conversations and pipeline opportunities

Outbound Copywriting & Personalization

Write compelling copy for

• Cold emails

• LinkedIn messages

• Connection requests

• Follow-up sequences

• Campaign CTAs

• Lead magnets

You’ll

• Personalize messaging based on prospect context and pain points

• Develop value propositions that resonate with B2B decision-makers

• Test hooks, subject lines, CTAs, and positioning

• Improve messaging based on real prospect responses

• Balance personalization with scalable execution

Lead Magnets & Conversion Assets

• Develop lead magnets and value-driven assets that support outbound campaigns

• Identify offers that create a compelling reason for prospects to engage

• Test different conversion assets across target audiences

• Improve campaign-to-conversation conversion through stronger positioning and offers

CRM & Pipeline Management

• Maintain accurate prospect and campaign records

• Track conversations and opportunities inside CRM systems such as HubSpot

• Document:

• Outreach activity

• Responses

• Follow-ups

• Qualified conversations

• Pipeline progression

• Ensure no high-potential prospect falls through the cracks

• Maintain strong CRM hygiene and reporting visibility

Performance Tracking & Optimization

Track and optimize key outbound metrics including

• Positive reply rate

• Overall response rate

• Qualified conversations

• Meetings booked

• Outreach conversion rate

• Pipeline generated

• Campaign efficiency

Use campaign data to

• Identify winning audiences and messaging

• Improve targeting accuracy

• Refine outreach sequences

• Eliminate underperforming approaches

• Scale successful campaigns

What Makes You a Strong Fit

You

• Know how to turn cold prospects into genuine B2B conversations

• Understand B2B buyer psychology and sales cycles

• Are highly proactive and execution-focused

• Can build outbound systems without requiring step-by-step direction

• Care about pipeline generated — not simply emails sent

• Write persuasive, concise, personalized outreach

• Think analytically and continuously test your approach

• Follow up consistently without losing organization

• Thrive in fast-paced, growth-focused environments

• Take ownership of results from targeting through conversion

Required Experience & Skills

• 2+ years of experience in:

• Outbound marketing

• Lead generation

• SDR/BDR

• Pipeline generation

• B2B prospecting

• Strong hands-on experience with LinkedIn outreach

• Experience using tools such as:

• LinkedIn Sales Navigator

• Clay

• Apollo

• ZoomInfo

• Experience building and managing cold email campaigns

• Strong outbound copywriting and personalization skills

• Experience executing multi-channel prospecting campaigns

• Strong understanding of:

• ICP development

• Prospect segmentation

• Outreach sequences

• Lead qualification

• B2B sales funnels

• Analytical ability to evaluate and optimize campaign performance

• Excellent written and spoke