Marketing Coordinator

JOB SUMMARY

To serve the Lord by advancing Forest Home’s mission through marketing that broadens our reach and brings quality leads to Guest Retreats and Forest Home programs. The Marketing Coordinator plays a key role in helping more families, churches, and groups discover Forest Home and come experience life-changing time with Jesus.

This is a lead generation role. The primary purpose of the Marketing Coordinator is to generate quality leads for Guest Retreats and Forest Home programs and to reach new audiences who have not yet experienced Forest Home. Branding, content, communications, graphics, email, CRM, SEO, website, and analytics all serve that goal. This role manages the day-to-day work of Forest Home’s marketing, keeps outsourced agencies and vendors focused on lead results, and uses data to bring insight and recommendations to leadership on how to reach more people and turn interest into inquiries and registrations.

The Marketing Coordinator works closely with the sales team, who turn leads into bookings and registrations, and with the in-house photo/video team, balancing creative execution with organization, follow-through, and a ministry-minded approach to every guest and partner.

Working under the direction of the Senior Director of Sales & Marketing, this role is expected to:

• Generate a steady flow of quality leads for Guest Retreats and Forest Home programs

• Broaden Forest Home’s reach to new families, churches, and groups

• Coordinate and execute marketing plans for each program and Guest Retreats with lead and registration goals in mind

• Steward Forest Home’s brand so every piece of content, graphic, and message is consistent and on-mission

• Track, analyze, and report lead volume, lead quality, and marketing performance across paid ads, website, SEO, and email

• Manage day-to-day work with outsourced agencies and vendors, holding them to deadlines, budgets, and lead goals

• Partner closely with sales so leads are handed off quickly and followed up well

• Reflect Forest Home’s mission, values, and Christ-centered culture in every interaction and internal partnership

This is a full-time, non-exempt, hourly position (40 hours per week) at $25–$28 per hour. The role is remote, with a strong preference for candidates in the Pacific time zone. Occasional on-site presence at Forest Home in Forest Falls is required for photo/video shoots, events, and team meetings.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Lead Generation & Audience Growth

• Lead Generation: Plan and run campaigns across paid ads, email, social, website, and SEO that generate quality leads for Guest Retreats and Forest Home programs

• Lead Quality: Focus on leads that are a good fit and likely to book or register, not just lead volume, using feedback from the sales team

• Audience Growth: Identify and reach new audiences, such as churches, ministries, schools, homeschool groups, and families who have not yet experienced Forest Home

• Lead Capture: Create and improve landing pages, forms, and offers that turn website visitors and ad clicks into inquiries and registrations

• Lead Handoff: Make sure every lead is captured in HubSpot and routed to the right sales team member quickly

• Paid Advertising: Work with outsourced vendors on Meta ads and Google search ads, reviewing targeting, creative, and results to improve lead quality and cost per lead

Branding & Creative

• Brand Stewardship: Maintain and apply Forest Home’s brand standards (logos, colors, fonts, and tone of voice) across all programs, channels, and vendors

• Graphic Design: Create graphics for social media, email, web, digital ads, and print using Canva and Adobe tools

• Creative Review: Review creative from vendors and staff for brand consistency, accuracy, and quality before it is published

• Brand Assets: Organize and maintain a library of logos, templates, photos, and video that the team can easily use

Content & Communications

• Content Planning: Build and maintain a marketing content calendar covering email, blog, and website updates for every program and Guest Retreats, coordinated with the social media calendar

• Copywriting: Write and edit clear, engaging copy for emails, social posts, web pages, ads, and promotional materials

• Internal Communications: Keep staff informed about upcoming campaigns, promotions, and key messages

Social Media

• Platforms: Manage Forest Home’s social media presence on Instagram, Facebook, YouTube, LinkedIn, and TikTok, tailoring content to each platform and audience

• Strategy & Calendar: Plan and schedule social content for every program and Guest Retreats in a consistent posting calendar

• Content Creation: Create posts, stories, reels, short-form video, and YouTube content in partnership with the in-house photo/video team

• Community Engagement: Respond to comments and messages in a timely, gracious way, and turn social interest into inquiries by routing leads to the sales team

• Audience Growth: Grow followers and reach new audiences, including churches, ministries, groups, and families who are new to Forest Home

• LinkedIn: Use LinkedIn to reach church leaders, ministry staff, and organizations who plan group retreats

• Performance: Track reach, engagement, follower growth, and leads from each platform, and include social results in regular marketing reports

Email Marketing

• Campaigns & Newsletters: Plan, build, and send email campaigns and newsletters in HubSpot for every program and Guest Retreats

• Automated Journeys: Build and maintain automated email sequences, such as inquiry follow-up, lead nurturing, registration reminders, pre-arrival information, and post-event rebooking

• Segmentation: Segment lists by program, audience, and past attendance so each person receives relevant messages

• Testing & Optimization: Test subject lines, content, and send times to improve open, click, and conversion rates

• List Health: Grow the email list and keep it clean, including managing unsubscribes and bounces

• Performance: Track opens, clicks, and conversions, and include email results in regular marketing reports

Photo & Video Collaboration

• Creative Planning: Work with the in-house photo/video team to plan shoots and shot lists that meet program and campaign needs

• On-Site Shoots: Attend shoots and events on-site as needed to direct content and support the team

• Content Use: Turn photo and video into finished assets for web, social, email, and ads

Website & SEO

• Website Management: Update and maintain the Forest Home WordPress website, including program pages, dates, pricing, and registration links

• Accuracy: Keep program and Guest Retreats information current and correct across the site

• SEO: Apply SEO best practices to site content, monitor search performance, and recommend improvements

• User Experience: Identify broken links, outdated pages, and friction points that keep visitors from registering or inquiring, and recommend fixes

CRM & Marketing Automation

• HubSpot Management: Maintain contact lists, properties, forms, and workflows in HubSpot so data stays clean and usable

• Lead Follow-Up: Build and maintain automated follow-up for inquiries and registrations in partnership with the sales team

• CRM Hygiene: Keep contact records, lists, and campaign tracking accurate and organized

Analytics & Reporting

• Performance Tracking: Track marketing results using Google Analytics, HubSpot, and paid advertising platform reporting

• Paid Ad Analysis: Read, interpret, and weigh performance data from Meta ads and Google search ads, including cost per lead, cost per registration, and return on ad spend

• Reporting: Provide regular reports to leadership on campaign performance, website traffic, email results, and leads and registrations by program

• Insight: Turn data into clear takeaways on what is working, what is not, and where to shift effort or budget

Program & Guest Retreats Marketing

• Marketing Plans: