Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution .

This is a hands-on execution role — not a passive campaign coordination position.

You’ll design, build, test, and optimize

• Email marketing automation

• Lead nurture workflows

• Lead scoring and lifecycle systems

• CRM automation

• Segmentation and lead routing

• Campaign tracking and attribution

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue.

If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit.

What You’ll Own

Marketing Automation & Workflow Development

• Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations

• Create scalable automation systems across the customer journey and marketing funnel

• Configure workflow triggers, conditions, branches, delays, and actions

• Test automation logic and troubleshoot workflow issues

• Improve lead progression from initial engagement through MQL, opportunity, and sales handoff

• Identify opportunities to reduce repetitive manual marketing processes

Email Marketing & Campaign Execution

• Build, test, launch, and optimize email campaigns using:

• HubSpot

• Marketo

• Pardot

• ActiveCampaign

• Klaviyo

• Create automated nurture and lifecycle email sequences

• Conduct A/B testing across:

• Subject lines

• Email copy

• Calls-to-action

• Send times

• Audience segments

• Ensure campaigns are responsive, accessible, on-brand, and conversion-focused

• Monitor deliverability and campaign performance

CRM Automation & Sales Alignment

• Integrate marketing automation workflows with CRM platforms such as:

• Salesforce

• HubSpot CRM

• Zoho CRM

• Build and maintain accurate lead routing and assignment workflows

• Improve marketing-to-sales handoff processes

• Maintain lifecycle stages and lead statuses

• Support lead scoring frameworks based on demographic, firmographic, and behavioral signals

• Ensure sales teams receive qualified leads with accurate context and engagement history

• Track progression from engagement → MQL → opportunity → revenue

Lead Scoring, Segmentation & Database Management

• Build and optimize lead scoring models

• Segment audiences based on:

• Persona

• Industry

• Geography

• Behavior

• Engagement

• Lifecycle stage

• Maintain clean and organized marketing databases

• Audit CRM and marketing automation data for accuracy

• Identify duplicate, incomplete, or outdated records

• Improve database health and segmentation quality

• Support compliance with GDPR, CAN-SPAM, CCPA , and applicable email marketing requirements

Analytics, Attribution & Reporting

• Monitor campaign and funnel performance across:

• Open rates

• Click-through rates

• Conversion rates

• MQL generation

• MQL-to-opportunity conversion

• Pipeline contribution

• Revenue attribution

• Build dashboards and reports using:

• HubSpot

• Marketo

• Power BI

• Tableau

• Analyze automation and campaign performance

• Identify funnel bottlenecks and optimization opportunities

• Translate marketing data into clear, actionable recommendations

Integrations & Marketing Operations

• Support integrations between marketing automation platforms, CRM systems, and other business tools

• Use platforms such as Zapier to automate cross-platform workflows

• Troubleshoot synchronization, lead routing, and workflow issues

• Support API or webhook-based integrations where applicable

• Maintain organized documentation for automation logic, campaigns, and operational workflows

Continuous Optimization

• Audit existing workflows and identify automation gaps

• Improve:

• Lead nurturing

• Campaign performance

• Lead scoring

• Database health

• Lead routing

• Workflow scalability

• Stay current with marketing automation platform updates

• Monitor email deliverability and automation best practices

• Recommend new systems and processes that improve marketing efficiency

Required Experience & Skills

Experience

• 2+ years of hands-on marketing automation experience

• Practical experience with one or more of:

• HubSpot

• Marketo

• Pardot / Account Engagement

• ActiveCampaign

• Klaviyo

• Similar marketing automation platforms

• Experience building:

• Automated workflows

• Lead scoring systems

• Nurture sequences

• Drip campaigns

• Lifecycle automations

• Segmentation systems

Technical & Marketing Skills

• Strong understanding of:

• CRM systems

• Marketing funnels

• Lead lifecycle management

• Marketing automation logic

• Lead attribution

• Email marketing

• Lead routing and sales handoffs

• Strong Excel or Google Sheets skills

• Understanding of email deliverability best practices

• Familiarity with data privacy and email compliance requirements

• Ability to troubleshoot automation and data-flow issues

Communication & Execution

• Strong written English communication skills

• Excellent organizational and problem-solving abilities

• High attention to detail

• Ability to manage multiple campaigns and workflows simultaneously

• Comfortable collaborating with marketing and sales stakeholders

• Able to work independently in a remote environment during U.S. business hours

Nice to Have

• HubSpot certification

• Marketo certification

• Pardot / Salesforce Account Engagement certification

• Experience with:

• Zapier

• API integrations

• Webhooks

• Multi-touch attribution

• Experience using:

• Power BI

• Tableau

• Advanced reporting platfo