Marketing Associate

Marketing Operations Associate – Salesforce, CRM & List Building

Position Type: Full-Time, Remote

Working Hours: U.S. Central Time (CST)

About the Role

At Pavago, one of our clients is hiring a Marketing Operations Associate to support CRM management, marketing data, prospect list building, campaign operations, reporting, and workflow optimization.

This is a hands-on, execution-focused role for someone who enjoys working behind the scenes to keep marketing systems clean, accurate, organized, and scalable .

You’ll work closely with the VP of Marketing and support day-to-day operations across Salesforce, marketing automation platforms, prospecting tools, campaign reporting, and data management .

The ideal candidate is highly detail-oriented, comfortable working with large amounts of CRM data, and capable of turning messy marketing processes into reliable, repeatable workflows.

What You’ll Own

Salesforce CRM & Marketing Data Management

Maintain the accuracy and reliability of marketing data inside Salesforce CRM .

You’ll

• Audit, clean, and standardize CRM records.

• Maintain accurate lead and contact information.

• Identify and merge or resolve duplicate records.

• Standardize fields and data formatting.

• Maintain campaign attribution and source data.

• Segment records based on marketing and campaign requirements.

• Monitor CRM hygiene and proactively identify data quality issues.

• Ensure marketing data is clean and ready for campaign execution.

• Support accurate reporting across marketing and sales systems.

Prospect List Building & Data Enrichment

Build targeted B2B prospect lists using tools such as

• ZoomInfo

• Apollo

• LinkedIn

• Similar prospecting and data-enrichment platforms

You’ll

• Research companies and decision-makers.

• Build lists based on Ideal Customer Profile criteria.

• Validate and enrich prospect information.

• Segment prospects by:

• Industry

• Job title

• Geography

• Company size

• Campaign criteria

• Remove duplicates and inaccurate records.

• Prepare clean, campaign-ready lists.

• Support outbound marketing and lead generation initiatives.

Marketing Automation & Campaign Operations

Support campaign execution across platforms such as

• Salesforce

• Pardot / Marketing Cloud Account Engagement

• HubSpot

• Similar marketing automation systems

Responsibilities include

• Supporting email campaign setup and execution.

• Building and maintaining audience segments.

• Assisting with nurture workflows.

• Maintaining campaign tracking.

• Ensuring proper tagging and attribution.

• Performing pre-launch data and campaign checks.

• Monitoring campaign operations for errors or inconsistencies.

• Supporting accurate handoffs between marketing and sales.

Reporting & Marketing Analytics

• Maintain marketing dashboards and reporting systems.

• Track campaign and lead generation activity.

• Validate reporting data for accuracy.

• Identify inconsistencies between CRM and marketing platforms.

• Support campaign attribution reporting.

• Prepare recurring marketing performance reports.

• Help leadership maintain visibility into campaign and pipeline activity.

• Improve reporting processes as marketing operations scale.

Marketing Operations & Process Improvement

• Document marketing processes, workflows, and SOPs.

• Identify repetitive or inefficient processes.

• Recommend improvements to marketing workflows.

• Help standardize recurring operational tasks.

• Maintain clear documentation for campaign setup and execution.

• Support automation opportunities where appropriate.

• Help create scalable systems that reduce manual work and improve accuracy.

SEO & Website Support

Provide basic operational support for website and SEO initiatives, including:

• Website audits

• Metadata updates

• Keyword implementation

• Internal linking

• Content updates

• Basic CMS maintenance

• Competitor research

Deep technical SEO expertise is not required, but familiarity with fundamental SEO concepts is valuable.

Content & Marketing Support

Assist the marketing team with

• Email formatting

• Campaign setup

• Content publishing

• Marketing asset coordination

• Canva templates

• Marketing collateral updates

• Website content changes

• Organizing campaign assets

Ensure marketing materials remain consistent, accurate, and organized.

Required Experience & Skills

Core Requirements

• Professional experience with Salesforce CRM .

• Hands-on experience with:

• CRM management

• Data hygiene

• Lead/contact management

• Segmentation

• Reporting

• Duplicate management

• Experience with marketing automation platforms such as:

• Pardot / Marketing Cloud Account Engagement

• HubSpot

• Similar platforms

• Experience using prospecting and list-building tools such as:

• ZoomInfo

• Apollo

• LinkedIn

• Strong Excel or Google Sheets skills.

• Strong attention to detail and data accuracy.

• Excellent organizational and documentation skills.

• Strong written English communication.

• Ability to manage multiple operational priorities simultaneously.

• Ability to work independently in a remote environment.

• Availability during CST business hours .

Nice-to-Have Experience

• Experience supporting U.S.-based marketing teams.

• B2B marketing experience.

• Experience supporting email marketing campaigns.

• Familiarity with:

• SEO

• Website optimization

• CMS platforms

• Canva

• Content publishing

• Marketing asset management

• Experience working within:

• SaaS

• Agencies

• B2B organizations

• Growth-focused companies

• Familiarity with marketing attribution and lead lifecycle reporting.

• Experience documenting SOPs and improving operational workflows.

What Makes You a Strong Fit

You

• Are extremely detail-oriented and notice inconsistencies quickly.

• Enjoy working with CRM systems, spreadsheets, and marketing data.

• Care about clean data and accurate reporting.

• Can build targeted prospect lists without sacrificing data q