LinkedIn Ads Specialist

LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours

Position Type: Full-Time, Remote

Working Hours: EST Time Zone

Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred

About the Role

At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts .

This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.

You’ll take ownership of

• LinkedIn Ads strategy and execution

• B2B audience targeting

• Campaign optimization

• Lead generation and lead quality

• Performance reporting

• A/B testing

• Client communication

• Budget and ROAS management

If you have strong LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.

What You’ll Own

LinkedIn Ads Strategy & Execution

• Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts

• Develop targeting strategies based on:

• Ideal Customer Profiles (ICPs)

• Buyer personas

• Job titles and seniority

• Industries and company characteristics

• Funnel stages

• Conduct market and competitor research to strengthen campaign positioning

• Test different campaign formats, creatives, messaging, and ad variations

• Structure campaigns for efficient B2B lead generation and scalable performance

• Ensure campaigns align with client objectives, budgets, and KPIs

Campaign Optimization & Performance

• Monitor campaign performance across active accounts

• Track and analyze:

• Cost per Lead (CPL)

• Click-Through Rate (CTR)

• Conversion Rate

• Return on Ad Spend (ROAS)

• Lead volume

• Lead quality

• Engagement

• Optimize:

• Bids

• Budgets

• Audiences

• Targeting

• Placements

• Creatives

• Campaign structure

• Run structured A/B tests to improve performance

• Identify underperforming campaigns and take corrective action

• Find opportunities to scale successful campaigns

Audience Research & B2B Targeting

• Research target markets, industries, companies, and decision-makers

• Translate client ICPs into effective LinkedIn targeting strategies

• Identify new audience segments and expansion opportunities

• Analyze audience performance and refine targeting based on campaign data

• Continuously improve lead quality through smarter segmentation and testing

Reporting & Analytics

• Prepare weekly and monthly client performance reports

• Maintain clear campaign dashboards and documentation

• Translate advertising data into actionable recommendations

• Report on:

• Lead generation

• Lead quality

• CPL

• Conversion performance

• Pipeline contribution

• Campaign ROI

• Clearly explain what is working, what needs improvement, and what should be tested next

Client Communication & Account Management

• Communicate directly with clients regarding:

• Campaign goals

• Budgets

• Performance

• KPIs

• Optimization strategies

• Present campaign results and recommendations professionally

• Proactively communicate performance concerns and opportunities

• Maintain accountability across multiple client accounts

• Build strong client relationships through responsiveness, transparency, and consistent execution

Cross-Functional Collaboration

• Work with creative, copywriting, and strategy teams to improve campaign performance

• Provide data-backed recommendations for:

• Ad creative

• Messaging

• Offers

• Landing pages

• Ensure campaign strategy remains aligned with broader client marketing objectives

Continuous Improvement

• Stay current with LinkedIn advertising updates, features, and best practices

• Research new:

• Targeting strategies

• Campaign formats

• Optimization methods

• B2B advertising trends

• Continuously improve internal campaign workflows and reporting processes

• Test new approaches to improve efficiency, lead quality, and overall performance

Required Experience & Skills

Must-Have Requirements

• Proven hands-on experience managing and optimizing LinkedIn Ads

• Strong proficiency with LinkedIn Campaign Manager

• Experience managing multiple advertising accounts or client portfolios

• Strong understanding of B2B lead generation

• Experience optimizing campaigns based on:

• CPL

• CTR

• Conversion rates

• ROAS

• Lead quality

• Strong analytical skills with the ability to translate campaign data into actionable decisions

• Experience with audience targeting, campaign testing, and budget optimization

• Excellent written and verbal English communication skills

• Strong organizational and time-management abilities

• Ability to independently manage multiple campaigns and priorities

• Availability to work during EST hours

Preferred Experience

• 2+ years of digital advertising experience , with a strong focus on LinkedIn Ads

• Agency or multi-client advertising experience

• Client-facing account management experience

• Experience advertising for:

• B2B companies

• SaaS businesses

• Professional services organizations

• Familiarity with Google Ads or Meta Ads

• Experience working with lead-generation funnels and conversion tracking

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required

What Makes You a Strong Fit

• You make optimization decisions based on data rather than assumptions

• You understand how LinkedIn Ads differs from consumer-focused paid media

• You can manage 10–15 accounts without losing attention to detail

• You understand the difference between generating leads and generating qualified B2B leads

• You’re comfortable communicating performance results directly to clients

• You proactively identify problems and optimization opportunities

• You’re highly organized and disciplined with campaign management

• You take ownership of bo