Lifecycle Marketing Manager

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year —if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.)

At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers , don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

As a Lifecycle Marketing Manager, you will join a growing multi-state healthcare organization delivering outpatient physical therapy, medical care, and specialized clinical laboratory services across dedicated clinics and integrated wellness facilities. You will take strategic and hands-on ownership of the patient journey—from first inquiry and physician referral through ongoing treatment evaluations, cross-service utilization, and return-to-care engagement.

This is a dynamic, impact-driven role for a marketer who pairs strategic journey architecture with day-to-day CRM campaign execution. Operating across multi-location clinical service lines, you will spearhead initiatives that turn organic interest, partner channels, and campaign-driven traffic into booked, attended appointments. Rather than functioning purely as a CRM administrator, you will serve as the primary engine for conversion optimization, lifecycle segmentation, and service-line expansion, ensuring every patient touchpoint is timely, clinically validated, and effective.

Accountability

As a Lifecycle Marketing Manager, your success will be defined by your ability to increase qualified patient inquiries and accelerate conversion into attended clinical evaluations and visits across all service lines.

Here’s how you’ll make an impact

Organic & Physician-Referral Conversion Optimization

• Own the end-to-end messaging and conversion strategy for physician referrals, organic search inquiries, website visitors, and partner facility foot traffic.

• Map clear patient lead journeys tailored to specific intent, source, clinic location, and readiness to schedule.

• Design dedicated nurturing journeys for unbooked inquiries while building pre-visit engagement workflows for scheduled appointments.

• Partner directly with front desk leadership to standardize response times, outreach messaging templates, lead disposition tracking, and scheduling handoffs.

• Continuously evaluate and eliminate friction points preventing qualified prospective patients from booking evaluations.

Patient Engagement, Retention & Re-Engagement

• Develop targeted retention and return-to-care communications for existing and previous patients across physical therapy, medical, and laboratory service lines.

• Segment clinical patient databases using approved operational, behavioral, and service-line criteria.

• Build compliant cross-service engagement campaigns that educate patients on relevant secondary services.

• Coordinate omni-channel messaging across GoHighLevel, Phreesia, and integrated communication tools to avoid message collision or oversaturation.

• Work alongside clinical leadership to validate medical claims, clinical appropriateness, and communication preferences.

Campaign-Generated Acquisition & Paid Partnership Alignment

• Architect target audience criteria, campaign offers, messaging frameworks, and follow-up journeys for prospects generated through marketing initiatives.

• Support new patient acquisition originating from gym facility partnerships, community initiatives, and outbound campaigns.

• Develop service-line acquisition roadmaps in alignment with overall business growth, prioritizing expanding medical services alongside physical therapy and lab offerings.

• Partner closely with the paid media specialist by supplying creative briefs, target audience hypotheses, landing page conversion requirements, and lead quality feedback.

• Build targeted nurture automations that rapidly move paid and partner interest into confirmed clinical visits.

CRM Campaign Management & Workflow Automation

• Independently build, launch, and manage segmented email and SMS campaigns within the established CRM infrastructure.

• Configure routine automation workflows, communication triggers, audience segments, and delivery cadences in GoHighLevel.

• Define and enforce entry, exit, re-entry, and suppression rules, guaranteeing that promotional nurturing ceases immediately upon confirmed booking.

• Conduct rigorous pre-launch quality assurance across clinic location details, functional links, consent permissions, and lead routing logic.

• Maintain up-to-date campaign calendars, workflow directories, technical change logs, and standard operating playbooks.

New Service-Line Launch Execution & CRO Testing

• Audit current clinical programs to identify missing lifecycle journeys, content gaps, and operational handoff requirements.

• Determine which service-line marketing paths should be optimized, maintained, restructured, or built from the ground up.

• Draft technical implementation briefs for the external CRM systems consultant when complex architectural changes or custom API integrations are needed.

• Formulate and execute structured A/B tests covering subject lines, messaging angles, SMS timing, calls to action, and landing page experiences.

• Identify operational bottlenecks between marketing touchpoints and appointment scheduling, systematically rolling out winning playbooks across all clinic locations.

Lifecycle Analytics, Attribution & Data Reconciliation

• Establish baseline performance scorecards across each service line, campaign source, and clinic f