GTM Automation Engineer, Outbound Marketing

About Wing

Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.

As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.

About the Role

We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.

You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.

You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.

Responsibilities

You will own the entire outbound automation machine, including

• Clay Workflows & Lead Infrastructure
• Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
• Use APIs, webhooks, and custom code steps to automate data pipelines
• Create ICP logic, trigger systems, and multi-step lead flows

• Multi-Domain Email Infrastructure, Deliverability, Verification
• Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
• Build scalable campaign systems in Instantly using Apollo data
• Know the ins and outs of email verification: LeadMagic, BounceBan, and more
• Maintain deliverability and sending health across all domains
• Implement verification, cleansing, and bounce prevention

• Experiments & Optimization
• Ship several outbound experiments per week, measure results
• Test variations of copy, subject lines, offers, personas
• Build dashboards to track open → reply → meeting → revenue
• Identify bottlenecks and improve system performance continuously

• Copywriting & Messaging
• Write clear outbound emails and short-form sequences
• Use Clay’s AI rewriting + dynamic variables for deep personalization
• Create persona-based messaging frameworks

• Data & Engineering Tasks
• Write small scripts (Python, JavaScript) when needed
• Integrate tools through API calls and workflows
• Clean, transform, and normalize data
• Maintain accurate metrics and reporting

Outcomes You Will Be Accountable For

Scaling outbound sending volume from 5k → 50k → 250k+ emails/month

Improving reply rates and meeting-booked rates through experimentation

Reducing cost per qualified meeting

Building a predictable outbound funnel that feeds Sales every day

Ensuring strong deliverability across all domains and systems

Automating manual steps so the outbound engine becomes self-sustaining

Requirements

Must-Have

• Expert-level Clay experience (advanced formulas, automations, integrations)
• Strong experience with Apollo and Instantly
• Ability to write clean, concise outbound copy in English
• Experience setting up email domains, DNS, verification, warming
• Ability to write scripts with Python/JS
• Strong data skills (normalization, dedupe, cleansing, schema design)
• Experience running large-scale outbound campaigns
• Strong analytical and experimentation mindset
• Portfolio/GitHub/work samples showing past automation work

Nice-to-Have

• Experience with CRMs (HubSpot, Pipedrive, Salesforce)
• Experience in B2B SaaS outbound
• Built outbound systems sending 100k–1M+ emails/month
• Experience with dashboards (Looker Studio, Retool, Metabase)
• Familiarity with web scraping tools and unofficial APIs

Who You Are

• You think in systems and flows
• You get excited about automating something that used to take hours
• You are comfortable working in a high-velocity environment
• You enjoy solving messy data problems
• You can write copy and write scripts
• You like shipping experiments, not sitting in meetings
• You want ownership - not micromanagement

Why Work With Us

• Work directly with the CEO (fast decisions, zero bureaucracy)
• Build one of the most advanced outbound engines in the world
• Competitive salary for top talent
• Remote-first team
• High autonomy, high speed
• Massive growth opportunity