Growth Marketing Specialist

Why This Role, Why Now

Enterprise security buyers and developers now find, evaluate, and choose software across paid, organic, and AI-powered channels, and the teams that win are the ones that can test, learn, and adapt fastest. ReversingLabs is scaling its digital marketing and demand generation programs, and we’re building a modern, AI-enabled growth marketing engine to do it. This role sits right at the center of that effort.

Is This You?

You’re a builder and problem-solver who enjoys turning marketing ideas into measurable results. You’re as comfortable launching a paid campaign, building a nurture sequence, or updating a landing page as you are digging into the data to see what’s working, and you see AI as a way to transform how marketing gets done, not just a shortcut for writing copy.

You’ll help attract, engage, and convert the enterprise cybersecurity buyers and developers who fuel ReversingLabs’ pipeline, while finding smarter, faster ways for the whole team to execute.

At a Glance

Role - Growth Marketing Specialist

Team - Marketing

Location - Remote, USA

Compensation - $108,000 – $118,000 base + commission + equity

Experience - 2 - 4 years

Travel - none

What You’ll Own

• Paid media & digital campaigns: Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms in support of demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing (ABM). You’ll own audience research, keywords, targeting, ad copy, landing page alignment, budget pacing, and A/B testing across creative, messaging, audiences, bidding, and conversion paths.

• Demand generation & email: Build, deploy, and optimize multichannel programs and email campaigns, including newsletters, content promotion, event invitations, lead nurture, lifecycle, and re-engagement workflows, for enterprise security buyers, technical practitioners, and developers. You’ll test subject lines, messaging, and CTAs, and support product-led growth (PLG) programs that drive community adoption, product registrations, and user engagement.

• Landing pages & conversion optimization: Build and maintain campaign landing pages and lightweight website updates in our CMS, using basic HTML and CSS where needed. Run conversion rate optimization (CRO) experiments on headlines, messaging, forms, and layouts, document hypotheses and results, and make sure every page is mobile-responsive, properly tracked, and aligned with campaign goals.

• SEO, GEO & discoverability: Apply SEO fundamentals to campaigns, landing pages, and web content, and contribute to generative engine optimization (GEO) so ReversingLabs shows up in both traditional search and AI-generated answers. Use Google Search Console, Ahrefs, and GA4 to spot search trends, content opportunities, and performance gaps.

• Analytics, reporting & experimentation: Track and report performance across paid media, email, web, and demand generation programs, including CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution. Maintain and automate dashboards, support UTM tracking, attribution, and conversion event setup, and turn data into prioritized recommendations judged on lead quality and pipeline, not just volume.

• AI-enabled workflows & automation: Use generative AI, AI agents, and no-code automation to speed up research, copy and creative iteration, audience analysis, reporting, data preparation, and campaign QA. Build reusable prompts and workflows, validate AI output for accuracy, brand consistency, and compliance with our data security and privacy requirements, and measure the gains in speed, quality, and performance.

• Cross-functional collaboration: Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams to deliver integrated campaigns, resolve tracking issues, and support effective lead routing, qualification, and follow-up.

• Scaling what works: Document successful AI workflows and automations, share best practices with teammates, and help drive AI adoption across the marketing organization.

• Other duties as assigned

What Success Looks Like in Year One

• Campaigns across paid media, email, and landing pages launch accurately, on schedule, and with proper tracking, and are executed consistently and efficiently.

• Digital programs contribute to growth in qualified leads and pipeline, with ongoing optimization and experimentation improving conversion efficiency, lead quality, acquisition costs, and landing page and email performance.

• Reporting is accurate, timely, and actionable, and your insights lead to meaningful tests and recommendations tied to business outcomes rather than vanity metrics.

• AI-enabled workflows and automations deliver measurable productivity and quality gains, reduce repetitive work, and are documented so others can reuse them.

• Demand Generation, Marketing Operations, Content, and Product Marketing count on you for reliable campaign support and efficient execution.

What We're Looking For

Here's what actually matters

Must Haves

• 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution.

• Hands-on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager.

• Experience executing email campaigns in a marketing automation platform, and creating or modifying landing pages in a website CMS.

• Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels.

• Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, and familiarity with GA4, campaign tracking, and performance measurement.

• Practical experience using AI tools professionally, including writing effective prompts and evaluating AI output for quality and accuracy, with specific examples of how AI improved a workflow, process, or outco