Google Ads Specialist

Google Ads Specialist

Search + Performance Max | Lead Generation | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

Location: Remote

About the Role

At Pavago, one of our clients is hiring a Google Ads Specialist to manage, optimize, and scale paid search campaigns across multiple client accounts.

This is a hands-on performance marketing role — not a strategy-only position .

You’ll be actively working inside Google Ads accounts every day to

• Optimize Search and Performance Max campaigns

• Reduce Cost per Lead (CPL)

• Improve lead quality and conversion rates

• Troubleshoot conversion tracking

• Test new campaign strategies

• Scale campaigns that are performing

• Deliver clear, data-backed performance insights

If you live inside Google Ads, understand lead generation, and know how to diagnose and improve underperforming campaigns , this role is built for you.

What You’ll Own

Google Ads Campaign Management & Optimization

Manage campaigns across

• Google Search Ads

• Performance Max

You’ll actively optimize

• Bids

• Budgets

• Keywords

• Search terms

• Targeting

• Ad copy

• Campaign structure

Your focus will be on improving

• Cost per Lead (CPL)

• Conversion rates

• Lead quality

• Campaign efficiency

• ROI

This role requires active account management — campaigns should never simply be placed on autopilot.

Lead Generation & Performance Optimization

• Manage paid campaigns specifically focused on generating qualified leads

• Analyze campaign and funnel performance

• Identify wasted spend and inefficient targeting

• Improve keyword and search-term quality

• Optimize budgets toward the strongest-performing campaigns

• Identify opportunities to scale without sacrificing lead quality

• Make fast, data-driven adjustments when performance changes

Campaign Setup & Testing

Build Google Ads campaigns from scratch, including

• Campaign structure

• Ad groups

• Keywords

• Audience targeting

• Ad copy

• Conversion goals

Conduct ongoing

• Keyword research

• Competitor analysis

• Ad testing

• Landing-page testing

• Targeting experiments

• A/B testing

Use results to continuously improve campaign performance.

Conversion Tracking & Technical Setup — Critical

Implement and maintain accurate conversion tracking using

• Google Tag Manager

• Google Analytics

You’ll

• Configure conversion events

• Validate tracking accuracy

• Troubleshoot broken or missing conversions

• Investigate data discrepancies

• Ensure reliable attribution

• Confirm campaigns are optimizing against meaningful business outcomes

You should be comfortable fixing tracking yourself rather than relying entirely on another technical team.

Analytics & Performance Monitoring

Monitor campaign performance using

• Google Ads

• Google Analytics

• Google Tag Manager

• Campaign reporting dashboards

Analyze metrics such as

• Cost per Lead (CPL)

• Conversion Rate

• Cost per Conversion

• Click-Through Rate (CTR)

• CPC

• Lead volume

• Campaign efficiency

• ROI

Identify underperformance quickly and take corrective action.

Reporting & Communication

Prepare weekly performance reports that clearly explain

• What’s working

• What’s not working

• Why performance changed

• What should happen next

Translate advertising data into practical recommendations for internal teams and stakeholders.

Required Experience & Skills

Non-Negotiables

• 2+ years of hands-on Google Ads experience

• Active Google Ads Certification

• Proven experience managing lead generation campaigns

• Strong hands-on experience with:

• Google Search Ads

• Performance Max

• Google Tag Manager

• Google Analytics

• Experience setting up and troubleshooting conversion tracking

• Strong understanding of keyword research and campaign optimization

• Ability to analyze performance and make data-driven decisions

• Strong written and verbal English communication

• Ability to work during U.S. business hours

• Ability to manage multiple campaigns or accounts simultaneously

Nice to Have

• Google Shopping Ads experience

• Meta Ads / Paid Social experience

• GoHighLevel familiarity

• Agency or multi-client account experience

• Landing-page and conversion-rate optimization knowledge

• Experience working with CRM-based lead attribution

What Makes You a Strong Fit

You

• Are inside Google Ads accounts regularly, not just reviewing reports

• Know how to diagnose why CPL is increasing

• Understand the difference between generating more leads and generating better leads

• Can troubleshoot tracking without immediately handing the problem to someone else

• Make decisions based on performance data

• Test continuously instead of relying on one campaign setup

• Proactively identify problems before they become expensive

• Can confidently manage multiple client accounts

• Take ownership of performance and outcomes

Who This Role Is NOT For

This role is not a strong fit for

• Candidates with only basic Google Ads knowledge

• Marketers who have primarily observed campaigns rather than managed them

• Strategy-only marketers without hands-on execution experience

• Candidates without lead generation campaign experience

• Candidates who rely entirely on others for tracking setup and troubleshooting

• People uncomfortable managing multiple accounts simultaneously

What a Typical Day Looks Like

Your day may include

• Reviewing performance across client accounts

• Identifying campaigns with rising CPL or declining conversions

• Adjusting bids, budgets, keywords, and targeting

• Reviewing search terms and eliminating wasted spend

• Optimizing Search and Performance Max campaigns

• Launching new ads or campaign tests

• Conducting keyword and competitor research

• Troubleshooting a conversion-tracking discrepancy

• Checking Google Analytics and Tag Manager

• Reviewing lead quality and campaign efficiency

• Preparing client or internal performance reports

• Identifying opportunities to scale succe