Executive Marketing Intern

EXCHANGE FAMILY CENTER

Internship Description

POSITION TITLE: Executive Marketing Intern/Volunteer

SUPERVISOR: Executive Director

JOB SUMMARY: The Executive Marketing Intern/Volunteer assists the Executive Director with the statewide marketing of EFC’s new service launch, including contacting media outlets, creating and posting on social media and relevant groups/sites, creating promotional materials, creating consistency in messaging/branding, and streamlining referral process.

QUALIFICATIONS: Must be in a relevant bachelors or master’s program or have marketing experience, have strong written/verbal communication skills, and strong organizational skills. Support for the EFC mission and vision and a desire to develop marketing skills and profile are essential.

GOALS OF EXECUTIVE INTERNSHIP

• To develop a clear understanding of, and ability to communicate, the expansion of Exchange Family Center services.

• To meet the needs of intern’s academic program and develop skills needed for future work in the marketing/business sector.

• To assist the Executive Director in implementing EFC’s strategic marketing plan.

RESPONSIBILITIES

• Works alongside Executive Director and Program Managers to create marketing plan and content.

• Creates compelling materials and shares with stakeholders, referral sources, and parents.

• Seeks out and connects with statewide media outlets to promote EFC’s new services.

• Schedules regular social media posts on EFC’s platforms.

• Attends and participates in regular supervision meetings with Family Support Program Managers.

• Ensures that work products are saved properly to preserve their usefulness to staff and future interns/volunteers.

• Other duties as they become necessary or that meet interests of intern and needs of the organization. Optional tasks may include:

• Utilizing data to assess marketing strategies

• Creates media stories from client success stories and parenting tips

• Tasks related to intern’s area of interest or degree program, as approved by supervisor.