Ecommerce Growth Manager

Ecommerce Growth Manager – Remote

Shopify | Meta Ads | Google Ads | CRO | Klaviyo | Technical SEO

Position Type: Full-Time, Remote

Working Hours: AEST Business Hours

About the Role

At Pavago, one of our clients is hiring an Ecommerce Growth Manager to own and optimize the entire digital growth engine for a fast-growing ecommerce brand.

This is a performance-driven role focused on customer acquisition, conversion rate optimization (CRO), retention marketing, paid media, technical SEO, and ecommerce growth . Rather than creating marketing assets, you’ll maximize the performance of creative already produced by the design and content teams.

You’ll work directly with company leadership to identify growth opportunities, optimize every stage of the customer journey, and drive measurable improvements across paid media, Shopify, email marketing, and organic search.

If you’re an analytical growth marketer who enjoys turning data into revenue and understands the complete ecommerce funnel, this is an opportunity to make a significant business impact.

What You’ll Own

Paid Media Management

• Own Meta Ads and Google Ads accounts from strategy through optimization.

• Build campaign structures, audience strategies, bidding models, and testing frameworks.

• Upload and manage creative assets provided by the internal creative team.

• Develop custom audiences, lookalike audiences, retargeting campaigns, and audience exclusions.

• Implement and maintain Meta Pixel, Conversion API (CAPI), and conversion tracking.

• Analyze campaign performance and continuously improve ROAS while reducing CPA.

• Manage advertising budgets and scaling decisions across channels.

Ecommerce & Conversion Rate Optimization (CRO)

• Own ongoing optimization of the Shopify storefront.

• Improve landing pages, product pages, collections, checkout flows, and mobile experiences.

• Identify friction points using analytics and behavioral data.

• Implement theme-level improvements within Shopify.

• Collaborate with developers on advanced Shopify enhancements.

• Present data-driven growth recommendations to leadership.

• Improve conversion rate, Average Order Value (AOV), and overall customer experience.

Retention Marketing

• Own performance optimization of Klaviyo email marketing.

• Manage customer segmentation and lifecycle marketing campaigns.

• Configure automated flows including:

• Welcome Series

• Abandoned Cart

• Browse Abandonment

• Post-Purchase

• Win-Back Campaigns

• Optimize deliverability, engagement, click-through rates, and email-attributed revenue.

• Develop initiatives that increase repeat purchases and customer lifetime value.

Technical SEO

• Conduct technical SEO audits and implement improvements.

• Manage indexing, crawl health, schema markup, and structured data.

• Optimize metadata, internal linking, site architecture, and content structure.

• Monitor performance using Google Search Console and GA4.

• Identify opportunities to improve search visibility and organic traffic.

Analytics & Performance Reporting

• Monitor acquisition, conversion, retention, and SEO performance.

• Analyze customer behavior across the ecommerce funnel.

• Build comprehensive monthly performance reports with actionable insights.

• Identify growth opportunities through data analysis rather than assumptions.

• Translate findings into clear recommendations that improve business performance.

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on ecommerce growth or DTC marketing experience.

• Proven experience owning the complete ecommerce funnel from acquisition through retention.

• Demonstrated success driving revenue growth through performance marketing and CRO.

Paid Media

• Strong hands-on experience managing:

• Meta Ads

• Google Ads

• Experience with:

• Search

• Shopping

• Performance Max

• Catalog Sales

• Prospecting

• Retargeting

• Audience Building

• Strong understanding of attribution and conversion tracking.

Ecommerce & CRO

• Deep Shopify experience.

• Strong understanding of ecommerce customer journeys.

• Experience improving website conversion rates using data-driven optimization.

• Comfortable making theme-level Shopify changes and working alongside developers.

Retention Marketing

• Hands-on experience with Klaviyo including:

• Customer segmentation

• Automation flows

• Lifecycle campaigns

• Abandoned cart programs

• Retention marketing

Technical SEO

• Strong understanding of:

• Technical SEO

• Indexing

• Schema markup

• Site architecture

• Search performance optimization

Analytics

• Experience using:

• Google Analytics 4 (GA4)

• Google Search Console

• Ecommerce analytics platforms

• Strong understanding of ecommerce KPIs including:

• ROAS

• MER

• CPA

• CAC

• AOV

• LTV

• Conversion Rate

• Customer Retention

Communication

• Excellent written and verbal English communication skills.

• Ability to work independently and make strategic recommendations based on data.

Nice-to-Have

• Experience editing Shopify Liquid, HTML, CSS, or JavaScript.

• Strong ecommerce UX knowledge.

• Experience using:

• Hotjar

• Microsoft Clarity

• Google Tag Manager

• Understanding of AI search optimization and LLM-driven discovery.

• Experience with DTC consumer brands.

• Background in lifestyle, sports, fashion, or consumer products.

What Makes You a Strong Fit

• You think beyond individual marketing channels and understand the complete ecommerce funnel.

• You’re highly analytical and enjoy solving performance challenges with data.

• You proactively identify growth opportunities and execute improvements independently.

• You’re comfortable working across advertising platforms, Shopify, Klaviyo, SEO, and analytics tools.

• You focus on measurable business outcomes rather than marketing activity alone.

What a Typical Day Looks Like

• Review Meta and Google Ads performance.

• Optimize campaigns, budgets, and audience strategies.

• Analyze conversion