Director - HCM Sales

Asuresoftware · Remote · US only

US only10+ years required$210K–240K/yrPublished 9 February 2026Check carefully

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First recorded by Psst: 2 November 2026. Sign in with Google to continue to the employer. A free account is enough.

The 20-second read

Experience
10+ years required
Where you can live
US only
Skills and tools
salesforce, payroll, saas, compliance
Degree or licence
Mentioned (bachelors)
Job type
Full-time

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Job details

Where you can work
United States
Employment type
Full-time
Advertised pay
$210K–240K/yr
Experience
10+ years required
Employer publication date
9 February 2026
First recorded by Psst
2 November 2026
Last checked at the source
3 November 2026

About the job

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This is a hybrid position located at our Santa Ana, CA location.

How you will contribute

Our Director of HCM Sales oversees a team of Sales Executives. This position attracts, hires, coaches, mentors, and retains high performing Sales Executives in small business sales cycles with both net new and named accounts.

  • Drive s  revenue through new client acquisition, current client penetration, meeting or exceeding all sales targets and performance metrics .
  • Lead, inspire, manage, and mentor experienced sales executives to maximize their individual potential and professional growth as well as ability to function effectively as a team .
  • Build a culture of accountability and urgency by transparently  leveraging  metrics and reporting to drive the right behaviors .
  • Develop a deep understanding of our product messaging, technology platform, partner ecosystem, and competitive landscape .
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement .
  • Support and  assist  sales executives with all aspects of the sales process including client presentations, proposals, contract negotiations, and final  close .
  • Develop and  maintain   accurate  forecasts .
  • Identify  topics and partner with sales  trainer  to plan product and competitive training sessions .
  • Build excellent working relationships with all key business leaders, colleagues, and broader  team .
  • Listen carefully to prospects and clients to provide market feedback to the Product team and help prioritize functionality needed to drive sales opportunities .
  • Partner with  Professional  Services team to provide new  customers  a seamless on-boarding experience .
  • Creatively  identify  and help drive  new programs  to improve the sales organization .
  • Collaborate with other senior leaders to  establish  strategic plans and  objectives .

Qualifications

  • Previous  success as a SaaS  s oftware sales leader .
  • Payroll and HCM experience preferred with a focus on small to mid-market targets .
  • 10 + years software or SaaS sales experience with a focus on consultative solutions selling.
  • 5 + years sales management experience in a rapidly growing and fast-paced environment .
  • Bachelors  Degree  preferred .
  • Keen understanding of the SaaS model .
  • Sales  star  and master  negotiator .
  • Experience working cross functionally, bridging the gap and relationships with Marketing, Product Marketing, Finance, HR etc .
  • Driven Achiever – You thrive on challenges and have a proven history of successfully leading teams to crush quotas and  objectives .
  • Proven ability to recruit, train and scale against aggressive growth targets .
  • Demonstrated ability to accurately forecast sales results using Salesforce .

Compensation

The OTE for this position is $210,000 - $240,000, based on relevant experience, skills, and industry knowledge. The compensation package includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via  www.asuresoftware.com/careers .

Benefits

  • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
  • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
  • 401K Program with 3% safe harbor contribution
  • Employee Stock Purchase Program
  • Fitness Reimbursement Program
  • Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

  • Helping customers grow by getting the most from their human capital.
  • Helping our employees grow personally and professionally.
  • Growing relationships in our communities that inspire goodness.
  • Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

  • Embrace Change
  • Lead with Integrity
  • Own the Outcome
  • Deliver Awesome
  • Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.

NO AGENCIES PLEASE

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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