Digital Marketing Specialist (021 - 1,431)

​​Looking for Philippines-based candidates

Job Role: Digital Marketing Specialist

Compensation range: $1,800 - $2,500 AUD  Monthly

Engagement type: Full-time, Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours for collaboration.

Who We Are

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is

A leading Australian company that specializes in digital investigation software platforms is seeking an experienced Digital Marketing Specialist. This is an exciting opportunity for someone who thrives in a hands-on marketing role, enjoys variety, and can manage end-to-end marketing activities across digital, events, and communications.

Role Overview

We are looking for a hands-on Digital Marketing Specialist to support our business across a broad range of digital marketing activities.

You'll be responsible for driving marketing initiatives from start to finish, including campaign execution, content creation, social media, website updates, email communications, and mailshots. In addition, you'll play a key role in lead generation, website traffic improvement leading to higher download trial requests. This role is perfect for someone who isn't afraid to pull up their sleeves and get things done.

This is an all-rounder role suited to someone who is comfortable working across multiple channels rather than specialising in just one area. You’ll help plan, create and execute marketing activity across social media, content, email marketing, websites, SEO, lead generation and digital campaigns. You will have a clear understanding on marketing to Inside and Outside customers.

The ideal candidate clearly understands growing our customer base and revenue is the prime goal. You will be proactive, commercially minded and comfortable bringing new ideas to the table. You should be confident managing your own workload, using data to identify opportunities and continuously improving marketing performance.

Key Responsibilities

Digital Marketing

• Assist with the planning and execution of digital marketing campaigns.

• Manage and grow the company's digital presence across relevant channels.

• Research competitors, industry trends and new marketing opportunities.

• Work alongside the sales team to support lead-generation and customer acquisition initiatives.

• Manage marketing to existing customers to grow their product counts.

• Monitor campaign performance and recommend improvements.

• Manage update and catalogue all existing marketing assets.

Social Media & Content

• Manage social media channels and content calendars.

• Create, schedule and publish engaging social media content.

• Write and edit blogs, articles, website content, emails and other marketing materials.

• Repurpose existing content across different platforms and formats.

• Maintain consistent brand messaging and tone of voice.

• Create basic graphics and marketing assets using Canva or similar tools.

Website & SEO

• Update and maintain website content

• Support on-page SEO and organic search initiatives

• Support inclusion in AI search results

• Conduct keyword and competitor research.

• Assist with improving website content, visibility and conversion opportunities.

• Monitor website traffic and search performance using tools such as Google Analytics and Search Console.

Email & Lead Generation

• Assist with email marketing campaigns and database communications.

• Create email content, newsletters and automated sequences.

• Support lead-generation activities across relevant digital channels.

• Assist with nurturing prospects and improving marketing funnels.

• Help identify opportunities to improve enquiries and conversions.

Paid Advertising

• Assist with the setup, management and optimisation of Google Ads and/or Meta Ads campaigns where required.

• Monitor campaign performance and key metrics.

• Test audiences, messaging and creative to improve results.

Analytics & Reporting

• Track website, social media, campaign and lead-generation performance.

• Monitor key metrics including traffic, engagement, enquiries and conversions.

• Prepare regular marketing reports.

• Identify what is working, what isn't and recommend improvements.

AI & Marketing Technology

• Use AI tools such as ChatGPT, Claude, Gemini and other relevant platforms to improve productivity and marketing output.

• Use AI to assist with research, content ideation, copywriting, analysis and campaign development.

• Identify opportunities to automate repetitive marketing tasks.

• Stay up to date with emerging digital marketing, AI and automation tools.

Requirements

Essential

• 3+ years of experience in digital marketing.

• Strong written and verbal English communication skills.

• Experience managing social media and creating digital content.

• Experience with content marketing and email marketing.

• Good understanding of SEO and website marketing.

• Strong knowledge of Google Analytics, Zoho, and/or Salesforce

• Experience using Canva or similar creative tools.

• Strong organisational and project management skills.

• Ability to work independently and manage multiple priorities.

• Strong attention to detail.

• Comfortable using AI tools as part of everyday work.

• Experience in Linked In promotion and engagement

Highly Desirable

• Google Ads and/or Meta Ads experience.

• Whatsapp or other CMS experience.

• HubSpot, Mailchimp, Klaviyo or similar marketing platforms.

• Google Analytics and Google Search Console experience.

• Marketing automation experience.

• Lead-generation or B2B marketing experience.

• Experience working with Australian, UK or US businesses.

• Experience with tools such as Zapier, Make or other automation platforms.

The Ideal Can