Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute multi-channel demand generation campaigns

• Manage campaigns across:

• Email marketing

• Content

• Webinars

• Paid acquisition

• Account-Based Marketing (ABM)

• Build lead nurture and lifecycle programs

• Partner with sales to define ICP, audiences, and targeting

• Develop lead scoring and qualification frameworks

• Track and improve MQL → SQL → Opportunity conversion

• Analyze pipeline contribution, campaign ROI, and funnel performance

• Improve marketing automation and CRM workflows

• Run experiments to increase qualified leads and pipeline

• Report performance insights and recommendations to leadership

Requirements

• 4+ years of B2B marketing or demand generation experience

• Proven experience generating measurable sales pipeline

• Strong understanding of B2B sales and marketing funnels

• Experience with HubSpot, Salesforce, Marketo , or similar platforms

• Experience building multi-channel demand generation campaigns

• Strong knowledge of lead nurturing, scoring, and qualification

• Strong analytical and campaign management skills

• Comfortable measuring campaign ROI and pipeline contribution

• Ability to collaborate closely with sales leadership

• Strong written and verbal English communication

What Success Looks Like

• Growth in qualified marketing-generated pipeline

• Higher MQL-to-SQL and SQL-to-opportunity conversion

• Strong campaign ROI and pipeline contribution

• Effective lead nurturing and lifecycle programs

• Clean marketing automation and CRM processes

• Strong alignment between marketing and sales

Interview Process

• Initial Screening Call

• Spark Hire Video Interview

• Recruiter Interview

• Client Interview

• Offer & Onboarding

Apply Now

If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

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