Demand Generation Manager

About the company

Our client is a financial technology company.

The role

Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.

What you'll do

• Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.
• Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.
• Run account-based programs judged on qualified demos booked rather than engagement.
• Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.
• Raise conversion through structured testing instead of wholesale redesigns.
• Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.
• Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.
• Use AI tools for account research, personalization, content creation and campaign analysis.

Requirements

What we're looking for

• 8+ years in B2B demand generation, including at least 4 years targeting the US market.
• Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.
• Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.
• Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.
• Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.
• Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.
• Everyday use of AI tools in marketing, with results to point to.
• People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.
• Experience driving expansion demand among existing customers.
• Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.
• Based in Latin America with working-hour overlap with US Eastern time.
• A work history showing tenures of 18 months or longer.

Bonus points

• Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.
• Background in US independent wealth management technology and an existing network among industry events, associations and trade media.
• Experience working within a scorecard-driven cadence such as EOS or OKRs.
• Depth in HubSpot, account-based marketing tools and advisor data providers.
• Experience launching a customer advisory council.

Benefits

Compensation and benefits

• Base salary: USD 24,000 to 36,000 per year

Location and work model

• Remote (US)
• Full-time